Traffic breakdown: Mail 50%, SearchOrganic 16%, Direct 16%, SearchPaid 12%.
Product pricing: Average price of £8 (range: £4 – £20) — ≈ $9.53 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $194/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 9,335 reviews. Excellent reputation — customers rate this store highly.
Best-selling product: Bergamot, Coconut & Tonka Wax Melt Disc Box (£8). Other top sellers include Sanctuary Retreat Wax Melt Disc Box, Car Aroma Diffuser Bundle, Bergamot Coconut Tonka Cleaning Refill | Ava Mayfair.
How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.