Beauty and the Boutique
beautyandtheboutique.comBeauty and the Boutique receives an EcomScout Rating of S (66/100), ranking #8,207 out of 1,190,026 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 790.4K visits per year with estimated revenue of $49.3K - $95.9K/mo. It offers 260 products at an average price of £26.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: social 31%, organic 16%, paid 15%, direct 6%.
Product pricing: Average price of £26 (range: £18 – £53) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $403/mo in paid search ($4.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.9/5 based on 377 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (34%), GB (20%), IN (9%).
Best-selling product: Doe Eyes Eye-Opening Mascara (£24.50). Other top sellers include Rested & Youthful Under Eye Perfector, Back in Black Mascara, Goddess Eyeliner Pencil.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1Doe Eyes Eye-Opening Mascara
£24.50≈ $31
#2Rested & Youthful Under Eye Perfector
£26.50≈ $34
#3Back in Black Mascara
£24≈ $30
#4Goddess Eyeliner Pencil
£20≈ $25
#5Nude Lip Serum Balm
£18≈ $23
#6Watercolour Blush In Glow
£18.45≈ $23
#7Cosmic Glow Radiance Booster
£30.50≈ $39
#8I-Lift Longwear Liner
£25≈ $32
#9Eye Jewels 24HR Cream Eyeshadow in Rose Gold
£22.95≈ $29
#10Take Cover Radiant Cream Concealer
£25≈ $32
≈ $33 USD
Range: £18 - £53
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$403
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beauty boutiqueEasy | 840 | $0.21 | $266 |
| beauty and the boutiqueEasy | 440 | - | - |
| katie beautyEasy | 220 | - | - |
| online make up | 165 | $1.80 | $74 |
| beautyandtheboutique | 135 | - | - |
Trustpilot Rating
377 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
OmnisendSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Frequently Asked Questions About Beauty and the Boutique
Is Beauty and the Boutique a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Beauty and the Boutique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Beauty and the Boutique safe to buy from? Is it a scam?
Beauty and the Boutique has a Trustpilot rating of 4.9/5 based on 377 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is Beauty and the Boutique's EcomScout rating and what does it mean?
Beauty and the Boutique has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Beauty and the Boutique generate?
Beauty and the Boutique receives approximately 790.4K visits per year with estimated monthly revenue of $49.3K - $95.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Beauty and the Boutique use?
We detected 7 Shopify apps on Beauty and the Boutique, including Contact Form, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Beauty and the Boutique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.