Black Lapel
blacklapel.comBlack Lapel receives an EcomScout Rating of S (66/100), ranking #6,973 out of 1,125,961 Shopify stores we track. This Menswear Fashion & Apparel store attracts 911.1K visits per year with estimated revenue of $384.9K - $834.0K/mo. It offers 416 products at an average price of $179.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 46%, organic 37%, referral 7%, social 6%.
Product pricing: Average price of $179 (range: $99 – $599). Positioned in the premium segment.
Ad spend: Estimated $9.4K/mo in paid search ($112.8K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (51%), CA (5%), GB (4%).
Best-selling product: Cornerstone White Fine Twill Dress Shirt ($99). Other top sellers include White Classic Twill Dress Shirt, Easy-Care White Fine Twill Dress Shirt, Easy-Care White Pinpoint Dress Shirt.
Menswear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Menswear market generates $6M/month across 482 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Menswear stores earn $159K+/month
- •This store outperforms 92% of Menswear competitors
- •Low average order value ($0) — consider bundling or upsells
- •79 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Menswear
Best Selling Products
#1Black Lapel Gift Card
$99
#2Cornerstone White Fine Twill Dress Shirt
$99
#3White Classic Twill Dress Shirt
$129
#4Easy-Care White Fine Twill Dress Shirt
$129
#5Easy-Care White Pinpoint Dress Shirt
$129
#6Cornerstone Light Blue Fine Twill Dress Shirt
$99
#7Light Blue Classic Twill Dress Shirt
$129
#8Cornerstone White Broacloth Dress Shirt
$99
#9Cornerstone Light Grey Fine Twill Dress Shirt
$99
#10The Cornerstone Solid Dark Grey Suit
$499
Range: $99 - $599
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9K
Google Ads estimate
Yearly Ad Budget
$113K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wine | 109K | $1.25 | $75.6K |
| blazersEasy | 107K | $1.04 | $30.0K |
| tuxedo | 83K | $1.51 | $26.6K |
| suit supplyEasy | 48K | $0.34 | $2.8K |
| tie barEasy | 20K | $0.49 | $2.0K |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Black Lapel
Is Black Lapel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Black Lapel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Black Lapel safe to buy from? Is it a scam?
We don't have Trustpilot review data for Black Lapel. However, our EcomScout rating is S (66/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Black Lapel's EcomScout rating and what does it mean?
Black Lapel has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Black Lapel generate?
Black Lapel receives approximately 911.1K visits per year with estimated monthly revenue of $384.9K - $834.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Black Lapel use?
We detected 8 Shopify apps on Black Lapel, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Menswear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Black Lapel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Menswear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.