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Charlotte Mills

charlottemills.com
S
72/100
EcomScout

Charlotte Mills receives an EcomScout Rating of S (72/100), ranking #2,963 out of 1,190,700 Shopify stores we track. This Bridal Footwear Fashion & Apparel store attracts 755.4K visits per year with estimated revenue of $321.9K - $697.4K/mo. It offers 45 products at an average price of £252.

Analysis by EcomScout Research Team · How we calculate ratings

Bridal FootwearFashion & ApparelWedding Shoes
Est. Revenue/mo
$321.9K - $697.4K/mo
Est. Traffic/mo
62.9K
Products
45
Top Market
GB (57%)
Top Channel
organic (37%)
Trustpilot
4.4/5 (108)

Store Intelligence Summary

Traffic breakdown: organic 37%, paid 14%, direct 9%, referral 7%.

Product pricing: Average price of £252 (range: £10 – £295) — ≈ $320 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.4/5 based on 108 reviews. Good standing with customers.

Top markets: GB (57%), US (28%), AU (8%).

Best-selling product: Mia Wine Mid Height (£270). Other top sellers include Jazzy Pearl, Katie Pearl, Mia Pearl.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bridal Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Bridal Footwear market generates $0M/month across 0 stores
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Bridal Footwear

Block100%Klaviyo: Email Marketing & SMS100%Trustpilot100%Shop100%

Best Selling Products

Mia Wine Mid Height#1

Mia Wine Mid Height

£270≈ $343

Jazzy Pearl#2

Jazzy Pearl

£255≈ $324

Katie Pearl#3

Katie Pearl

£290≈ $368

Mia Pearl#4

Mia Pearl

£270≈ $343

London Pearl#5

London Pearl

£275≈ $349

Sole Protectors#6

Sole Protectors

£10≈ $13

Londi Pearl#7

Londi Pearl

£295≈ $375

Nevaeh#8

Nevaeh

£290≈ $368

Mia Pearl Mid Height#9

Mia Pearl Mid Height

£270≈ $343

Opal Ivory#10

Opal Ivory

£295≈ $375

Analyzing...
Bounce Rate
66.7%
Pages/Visit
1.9
Avg. Time on Site
54s
Avg. Product Price
£252

≈ $320 USD

Range: £10 - £295

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency26/100

Traffic Sources

organic37.1%
paid14.5%
direct8.7%
referral7.3%
social1.2%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
charlotte mills wedding shoes16--
wedding shoes charlotte mills12--

Trustpilot Rating

4.4

108 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
57.4%
🇺🇸United States
28.1%
🇦🇺Australia
7.5%
🇮🇳India
5.0%
🇳🇱Netherlands
1.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopTrustpilot3.5Klaviyo: Email Marketing & SMSBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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81
$50.00+22%
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adidas

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$39.95+34%
New Balance

New Balance

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$59.95+29%
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$59.95+29%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About Charlotte Mills

Is Charlotte Mills a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Charlotte Mills is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Charlotte Mills safe to buy from? Is it a scam?

Charlotte Mills has a Trustpilot rating of 4.4/5 based on 108 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Charlotte Mills's EcomScout rating and what does it mean?

Charlotte Mills has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Charlotte Mills generate?

Charlotte Mills receives approximately 755.4K visits per year with estimated monthly revenue of $321.9K - $697.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Charlotte Mills use?

We detected 4 Shopify apps on Charlotte Mills, including Shop, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bridal Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Charlotte Mills. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bridal Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Charlotte Mills Shopify store analysis • Bridal Footwear • Fashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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