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coastalgrl.com

coastalgrl.com
51/100
EcomScout

coastalgrl.com receives an EcomScout Rating of A (51/100), ranking #25,602 out of 892,284 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 568.8K visits per year with estimated revenue of $35.0K - $68.1K/mo. It offers 6 products at an average price of A$53.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$35.0K - $68.1K/mo
Est. Traffic/mo
47.4K
Products
6
Top Market
US (58%)
Top Channel
paid (25%)
Est. Ad Spend/mo
$219

Store Intelligence Summary

Traffic breakdown: paid 25%, direct 25%, social 16%, organic 11%.

Product pricing: Average price of A$53 (range: A$33 – A$117) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $219/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (58%), AU (30%), GB (8%).

Best-selling product: PRE-SWIM Saltwater & Chlorine Hair Protectant (A$48). Other top sellers include Zero Rinse Conditioner, Beach Accessory Bag, Beach & Pool Hair Brush- limited edition.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.3M/mo
Total Stores
3,237
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

38%
42%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Care market generates $6M/month across 3,237 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hair Care stores earn $27K+/month
  • This store outperforms 93% of Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
  • 128 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
53.8%
Pages/Visit
2.3
Avg. Time on Site
1m 35s
Avg. Product Price
A$53

≈ $35 USD

Range: A$33 - A$117

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Marketing Efficiency22/100

Traffic Sources

paid24.6%
direct24.6%
social15.6%
organic10.6%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$219

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
prose hair careEasy2K--
beach hairEasy660$1.28$110
caramel hair treatmentEasy460--
invisible swim capEasy340--
pool hairEasy250$0.09-

Top Countries

🇺🇸United States
58.4%
🇦🇺Australia
30.3%
🇬🇧United Kingdom
7.5%
🇵🇭Philippines
3.7%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

97
$7.97+272%
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

90
$9.80+118%
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

89
$29.96+173%
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Frequently Asked Questions About coastalgrl.com

Is coastalgrl.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, coastalgrl.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is coastalgrl.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for coastalgrl.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is coastalgrl.com's EcomScout rating and what does it mean?

coastalgrl.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does coastalgrl.com generate?

coastalgrl.com receives approximately 568.8K visits per year with estimated monthly revenue of $35.0K - $68.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does coastalgrl.com use?

We detected 6 Shopify apps on coastalgrl.com, including Gorgias, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against coastalgrl.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

coastalgrl.com Shopify store analysis • Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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