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Coco de Mer homepage screenshot

Coco de Mer

coco-de-mer.com
60/100
EcomScout

Coco de Mer receives an EcomScout Rating of S (60/100), ranking #4,186 out of 138,934 Shopify stores we track. This Apparel Retail store attracts 439.2K visits per year with estimated revenue of $213.0K - $497.1K/mo. It offers 133 products at an average price of $253.

Store descriptionDesigner luxury lingerie and luxury gifts to drive your senses. Explore The Home of Pleasure, inhibitions not required.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$213.0K - $497.1K/mo
Est. Traffic/mo
36.6K
Products
133
Top Market
GB (38%)
Top Channel
Search (53%)
Trustpilot
3.4/5 (39)

Store Intelligence Summary

Traffic breakdown: Search 53%, Direct 24%, Mail 9%, Referrals 9%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $253 (range: $115 – $695). Positioned in the premium segment.

Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 39 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (38%), US (32%), IN (7%).

Best-selling product: Coco de Mer Seraphine Brazilian Knicker ($115.00). Other top sellers include Coco de Mer Athena Playsuit, Coco de Mer Athena Soft Bandeau Bra, Bordelle Signature Ouvert Harness Brief in Burnt Red.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.5M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$9K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $9K+/month
  • This store outperforms 83% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.7%
Pages/Visit
3.5
Avg. Time on Site
37s
Avg. Product Price
$253

Range: $115 - $695

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Trustpilot60/100
Traffic Growth45/100
Marketing Efficiency22/100

Traffic Sources

Search53.3%
Direct23.7%
Mail9.1%
Referrals8.8%
Social5.1%

Marketing & Ad Spend

Monthly Ad Spend

$9

Google Ads estimate

Yearly Ad Budget

$108

Projected annually

Trustpilot Rating

3.4

39 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
37.6%
🇺🇸United States
32.3%
🇮🇳India
6.7%
🇩🇪Germany
5.5%
🇨🇦Canada
4.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

coco de merbordellecocodemercoco de mer stockiststhe aphrodite open knicker coco de mer

Tech Stack & Apps

Browse All Apps →

CDN

jsDelivrFastly

E-commerce Platform

Shopify

Sales Channels

Shop

Back in Stock

Back in Stock

Payment

Shopify Payments

Analytics

Facebook PixelMicrosoft ClarityGoogle AnalyticsGoogle Tag Manager

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Frequently Asked Questions About Coco de Mer

Is Coco de Mer a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Coco de Mer is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Coco de Mer safe to buy from? Is it a scam?

Coco de Mer has a Trustpilot rating of 3.4/5 based on 39 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Coco de Mer's EcomScout rating and what does it mean?

Coco de Mer has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Coco de Mer generate?

Coco de Mer receives approximately 439.2K visits per year with estimated monthly revenue of $213.0K - $497.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Coco de Mer use?

We detected 2 Shopify apps on Coco de Mer, including Required: Cart page fields, EZ Sidebar Menu+Sidebar Filter. The store uses the "Copy of SS26" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Coco de Mer. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Coco de Mer Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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