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collarela.com

collarela.com
B+
49/100
EcomScout

collarela.com receives an EcomScout Rating of B+ (49/100), ranking #58,521 out of 1,199,171 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 152.8K visits per year with estimated revenue of $17 - $33/mo. It offers 2.2K products at an average price of COP 17,878.

Analysis by EcomScout Research Team · How we calculate ratings

MakeupBeauty & Personal CareCosmetics
Est. Revenue/mo
$17 - $33/mo
Est. Traffic/mo
12.7K
Products
2.2K
Top Market
CO (100%)
Top Channel
organic (98%)

Store Intelligence Summary

Traffic breakdown: organic 98%, social 2%.

Product pricing: Average price of COP 17,878 (range: COP 10,000 – COP 24,000). Positioned in the premium segment.

0

Top markets: CO (100%).

Best-selling product: CORRECTOR BONITA ANI-K (COP 24,000). Other top sellers include GEL FIJADOR DE CEJAS MELU, GLOSS BONITA ANI-K, CORRECTOR DE OJERAS MY CONCEALER BLOOMSHELL 10ML.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Makeup market generates $2M/month across 1,478 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •92% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Makeup stores earn $6K+/month
  • •This store outperforms 81% of Makeup competitors
  • •High average order value ($183) suggests premium positioning works well

Top Apps in Makeup

Block44%Shop43%Judge.me Product Reviews27%Klaviyo: Email Marketing & SMS23%

Best Selling Products

CORRECTOR BONITA ANI-K#1

CORRECTOR BONITA ANI-K

COP 24,000

GEL FIJADOR DE CEJAS MELU#2

GEL FIJADOR DE CEJAS MELU

COP 19,900

GLOSS BONITA ANI-K#3

GLOSS BONITA ANI-K

COP 21,000

CORRECTOR DE OJERAS MY CONCEALER BLOOMSHELL 10ML#4

CORRECTOR DE OJERAS MY CONCEALER BLOOMSHELL 10ML

COP 24,000

TRENDY LABIAL MATTE REF LT05#5

TRENDY LABIAL MATTE REF LT05

COP 15,000

RUBOR EN CREMA BEAUTY GLAZED#6

RUBOR EN CREMA BEAUTY GLAZED

COP 15,000

CORRECTOR PROFESIONAL TRENDY MAGIC CONCEALER#7

CORRECTOR PROFESIONAL TRENDY MAGIC CONCEALER

COP 12,000

DELINEADORES DE LABIOS LOVE LIPS TRENDY#8

DELINEADORES DE LABIOS LOVE LIPS TRENDY

COP 10,000

RUBOR EN CREMA BLUSH STAMP TRENDY#9

RUBOR EN CREMA BLUSH STAMP TRENDY

COP 20,000

Analyzing...
Bounce Rate
37.7%
Pages/Visit
1.8
Avg. Time on Site
1m 13s
Avg. Product Price
COP 17,878

Range: COP 10,000 - COP 24,000

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Marketing Efficiency7/100

Traffic Sources

organic97.6%
social1.8%
direct0.7%
paid0.0%
referral0.0%

Top Countries

🇨🇴Colombia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

Klaviyo: Email Marketing & SMSTidio Live ChatReleasit COD Form & UpsellsBlock

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Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
See all trending Makeup products

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Frequently Asked Questions About collarela.com

Is collarela.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, collarela.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is collarela.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for collarela.com. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is collarela.com's EcomScout rating and what does it mean?

collarela.com has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does collarela.com generate?

collarela.com receives approximately 152.8K visits per year with estimated monthly revenue of $17 - $33/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does collarela.com use?

We detected 4 Shopify apps on collarela.com, including Klaviyo: Email Marketing & SMS, Tidio Live Chat, Releasit COD Form & Upsells and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against collarela.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

collarela.com Shopify store analysis • Makeup • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 12, 2026

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