IDUN Minerals
idunminerals.comIDUN Minerals receives an EcomScout Rating of S (61/100), ranking #16,171 out of 1,190,454 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 142.5K visits per year with estimated revenue of $5.4K - $10.6K/mo. It offers 119 products at an average price of SEK 207.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of SEK 207 (range: SEK 30 – SEK 379) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.3/5 based on 15 reviews. Good standing with customers.
Top markets: SE (62%), US (22%), FI (16%).
Best-selling product: MASCARA VATN VOLUME 38°C (SEK 229). Other top sellers include READY SET FIX SETTING SPRAY, LIQUID MINERAL FOUNDATION NORRSKEN, LIP GLOSS.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1DIGITAL GIFT CARD
SEK 300≈ $29
#2MASCARA VATN VOLUME 38°C
SEK 229≈ $22
#3READY SET FIX SETTING SPRAY
SEK 299≈ $28
#4LIQUID MINERAL FOUNDATION NORRSKEN
SEK 99≈ $9.40
#5LIP GLOSS
SEK 50≈ $4.75
#6MINERAL POWDER FOUNDATION
SEK 329≈ $31
#7MINERAL BLUSH
SEK 279≈ $27
#8LIQUID MINERAL FOUNDATION NORDIC VEIL
SEK 99≈ $9.40
#9LIPLINER
SEK 169≈ $16
#10MINERAL EYESHADOW PALETTE
SEK 299≈ $28
≈ $20 USD
Range: SEK 30 - SEK 379
Rating Breakdown
Traffic Sources
Trustpilot Rating
15 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Frequently Asked Questions About IDUN Minerals
Is IDUN Minerals a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, IDUN Minerals is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is IDUN Minerals safe to buy from? Is it a scam?
IDUN Minerals has a Trustpilot rating of 4.3/5 based on 15 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).
What is IDUN Minerals's EcomScout rating and what does it mean?
IDUN Minerals has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does IDUN Minerals generate?
IDUN Minerals receives approximately 142.5K visits per year with estimated monthly revenue of $5.4K - $10.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does IDUN Minerals use?
We detected 11 Shopify apps on IDUN Minerals, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against IDUN Minerals. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.