e.l.f. Cosmetics
elfcosmetics.com.aue.l.f. Cosmetics receives an EcomScout Rating of A+ (58/100), ranking #23,154 out of 1,125,961 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 754.1K visits per year with estimated revenue of $17.8K - $34.6K/mo. It offers 173 products at an average price of A$17.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 61%, direct 18%, paid 6%, referral 3%.
Product pricing: Average price of A$17 (range: A$6 – A$28) — ≈ $11 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $482/mo in paid search ($5.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 303 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (89%), US (4%), IN (2%).
Best-selling product: Soft Glam Cream Blush (A$18). Other top sellers include Soft Glam Cream Bronzer, Power Grip Rose Setting Spray, So Blurreal Lip & Cheek Whip.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Top Apps in Makeup
Best Selling Products
#1Soft Glam Cream Blush
A$18≈ $12
#2Soft Glam Cream Bronzer
A$18≈ $12
#3Power Grip Rose Setting Spray
A$26≈ $17
#4So Blurreal Lip & Cheek Whip
A$20≈ $13
#5Set It Bright Powder Quad
A$28≈ $18
#6Hydrating Camo Concealer
A$12≈ $7.92
#716HR Camo Concealer
A$12≈ $7.92
#8Poreless Putty Primer
A$24≈ $16
#9Power Grip Primer
A$26≈ $17
#10Camo Color Corrector
A$10≈ $6.60
≈ $11 USD
Range: A$6 - A$28
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$482
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| elf | 196K | $0.16 | $3.2K |
Trustpilot Rating
303 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
Recommendations
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
Vitals
MailchimpSimilar Stores
View all →Trending Makeup Products
Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Frequently Asked Questions About e.l.f. Cosmetics
Is e.l.f. Cosmetics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, e.l.f. Cosmetics is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is e.l.f. Cosmetics safe to buy from? Is it a scam?
e.l.f. Cosmetics has a Trustpilot rating of 2.4/5 based on 303 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (58/100).
What is e.l.f. Cosmetics's EcomScout rating and what does it mean?
e.l.f. Cosmetics has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does e.l.f. Cosmetics generate?
e.l.f. Cosmetics receives approximately 754.1K visits per year with estimated monthly revenue of $17.8K - $34.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does e.l.f. Cosmetics use?
We detected 12 Shopify apps on e.l.f. Cosmetics, including Form Builder, Currency Converter, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against e.l.f. Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.