Product pricing: Average price of $28 (range: $19 – $63). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $445/mo in paid search ($5.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (65%), GB (16%), CA (12%).
Best-selling product: Taper Candles (7/8" diameter) - White ($18.50). Other top sellers include Taper Candles (7/8" diameter) - Ivory, Taper Candles (7/8" diameter) - Lemon Chiffon, Taper Candles (7/8" diameter) - Café au Lait.
How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.