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DECIEM | The Abnormal Beauty Company homepage screenshot

DECIEM | The Abnormal Beauty Company

deciem.com
61/100
EcomScout

DECIEM | The Abnormal Beauty Company receives an EcomScout Rating of S (61/100), ranking #3,771 out of 138,625 Shopify stores we track. This Halal Global store attracts 4.4M visits per year with estimated revenue of $266.0K - $620.7K/mo..

Store descriptionDeciem

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$266.0K - $620.7K/mo
Est. Traffic/mo
365.9K
Products
N/A
Top Market
US (29%)
Top Channel
Direct (38%)
Trustpilot
1.6/5 (2,044)

Store Intelligence Summary

Traffic breakdown: Direct 38%, Search 36%, Referrals 12%, Mail 12%. High direct traffic suggests strong brand recognition.

Customer trust: Trustpilot score 1.6/5 based on 2,044 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (29%), CA (21%), GB (8%).

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Halal Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.7M/mo
Total Stores
377
Avg Revenue
$28K/mo
Top 10% Threshold
$265K/mo

Competition Breakdown

11%
24%
24%
11%
29%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Halal market generates $11M/month across 377 stores
  • 29% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Halal stores earn $265K+/month
  • This store outperforms 89% of Halal competitors
  • Low average order value ($0) — consider bundling or upsells
  • 110 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.4%
Pages/Visit
2.3
Avg. Time on Site
31s

Rating Breakdown

Business Quality80/100
Revenue Performance71/100
Traffic Growth60/100
Trustpilot60/100
Marketing Efficiency14/100

Traffic Sources

Direct37.6%
Search36.0%
Referrals11.9%
Mail11.9%
Social1.8%
Paid Referrals0.4%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
deciem discount code us320--
deciem update290--
deciem controversy290--
retinol 0.2% in squalane270$1.28-
deciem codes270--

Trustpilot Rating

1.6

2,044 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
28.8%
🇨🇦Canada
21.4%
🇬🇧United Kingdom
7.7%
🇦🇺Australia
6.3%
🇩🇪Germany
4.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

deciemthe ordinarydeciem the ordinaryabnormal beauty companydeciem careers

Tech Stack & Apps

E-commerce Platform

Shopify

CDN

CloudflarecdnjsjsDelivr

Analytics

Google AnalyticsGoogle Tag Manager

Video

YouTube

Fonts

Font Awesome

Trending Products to Sell

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Frequently Asked Questions About DECIEM | The Abnormal Beauty Company

Is DECIEM | The Abnormal Beauty Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, DECIEM | The Abnormal Beauty Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is DECIEM | The Abnormal Beauty Company safe to buy from? Is it a scam?

DECIEM | The Abnormal Beauty Company has a Trustpilot rating of 1.6/5 based on 2,044 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).

What is DECIEM | The Abnormal Beauty Company's EcomScout rating and what does it mean?

DECIEM | The Abnormal Beauty Company has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does DECIEM | The Abnormal Beauty Company generate?

DECIEM | The Abnormal Beauty Company receives approximately 4.4M visits per year with estimated monthly revenue of $266.0K - $620.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does DECIEM | The Abnormal Beauty Company use?

App detection data for DECIEM | The Abnormal Beauty Company is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Halal store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against DECIEM | The Abnormal Beauty Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Halal store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

DECIEM | The Abnormal Beauty Company Shopify store analysis • HalalGlobal • Unlikely Dropshipper • Rating: S

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