DoseofColors
doseofcolors.comMakeup created for everyone. Shop our high-quality, cruelty-free makeup for eyes, lips, face and skin with superior formulas that are always on trend. 20% Off your first order. Free Shipping on $50+ domestic. BNPL.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Route Package Protection
$0.98
#2It's Literally Magic Multi-Use Shimmer Stick
$28.00
#3Baked Browns Eyeshadow Palette
$35.00
#4Pretty Cool Eyeshadow Palette
$35.00
#5Blushing Berries Eyeshadow Palette
$35.00
#6Sassy Siennas Eyeshadow Palette
$35.00
#7Block Party Single Eyeshadow
$5.00
#8Liquid Matte Lipsticks
$25.00
#9Smokey Soiree Eyeshadow Palette
$35.00
#10Cutting Edge Eyeshadow Palette
$35.00
Range: $1 - $35
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dose of colors cork lip set | 673 | - | - |
| dolce of colors | 570 | $0.96 | - |
| dose of colors spongeEasy | 480 | - | - |
| dose of colors desi x katy eyeshadow palette | 420 | - | - |
| dos makeup | 360 | $0.16 | - |
Trustpilot Rating
21 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (30)
Klaviyo Reviews4.8
Llama Post Purchase Signups5.0
Google Reviews by Elfsight4.2
Apple App Store Reviews0
Facebook Reviews by Elfsight4.0
Elfsight Booking Reviews0
Airbnb Reviews by Elfsight5.0
Google Maps ‑ Store Locator3.9
QR Code Generator by Elfsight0
Facebook Feed by Elfsight5.0
File Embed by Elfsight0
Pinterest Feed by Elfsight0
Elfsight Logo Showcase5.0
Number Counter by Elfsight5.0
Podcast Player by Elfsight4.6+15 moreE-commerce Platform
ShopifySales Channels
Reviews
Payment
Shopify PaymentsEmail Marketing
Loyalty
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Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz
Frequently Asked Questions About DoseofColors
Is DoseofColors a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, DoseofColors is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is DoseofColors safe to buy from? Is it a scam?
DoseofColors has a Trustpilot rating of 1.7/5 based on 21 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (38/100).
What is DoseofColors's EcomScout rating and what does it mean?
DoseofColors has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does DoseofColors generate?
DoseofColors receives approximately 190.6K visits per year with estimated monthly revenue of $7.8K - $18.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does DoseofColors use?
We detected 30 Shopify apps on DoseofColors, including Klaviyo Reviews, Llama Post Purchase Signups, Google Reviews by Elfsight and more. The store uses the "Dose-of-Color/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against DoseofColors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.