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Lethalcosmetics homepage screenshot
53/100
EcomScout Rating
Rank #6,895 of 120,310
Products
295
Category Rank
#1049
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
35.3%
Pages/Visit
6.8
Avg. Time on Site
2m 18s
Avg. Product Price
$16

Range: $7 - $54

Rating Breakdown

Business Quality75/100
Trustpilot65/100
Traffic Growth55/100
Revenue Performance47/100
Marketing Efficiency36/100

Traffic Sources

Direct44.9%
Search44.4%
Referrals5.0%
Social4.1%
Paid Referrals1.2%
Mail0.3%

Marketing & Ad Spend

Monthly Ad Spend

$113

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Trustpilot Rating

3.4

73 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.8%
🇨🇿Czech Republic
7.9%
🇩🇪Germany
6.7%
🇫🇷France
6.2%
🇪🇸Spain
5.4%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

lethal cosmeticslethal cosmetics avatar the last airbender fire palettelethal cosmetics dexter palettelethallethal cosmetics conjuring palette

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag Manager

Sales Channels

Shop

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.meYotpo Reviews & UGC

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

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Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

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Frequently Asked Questions About Lethalcosmetics

Is Lethalcosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Lethalcosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Lethalcosmetics safe to buy from? Is it a scam?

Lethalcosmetics has a Trustpilot rating of 3.4/5 based on 73 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (53/100).

What is Lethalcosmetics's EcomScout rating and what does it mean?

Lethalcosmetics has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Lethalcosmetics generate?

Lethalcosmetics receives approximately 1.5M visits per year with estimated monthly revenue of $26.5K - $61.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Lethalcosmetics use?

We detected 5 Shopify apps on Lethalcosmetics, including Smartviewer: Quick View, Rebuy Personalization Engine, Klaviyo Reviews and more. The store uses the "lethalcosmetics-shopify/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Lethalcosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Lethalcosmetics Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: A

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