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Dupes

dupes.se
S
72/100
EcomScout

Dupes receives an EcomScout Rating of S (72/100), ranking #2,965 out of 1,193,064 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 944.9K visits per year with estimated revenue of $39.4K - $76.6K/mo. It offers 771 products at an average price of SEK 442.

Analysis by EcomScout Research Team · How we calculate ratings

FragrancesBeauty & Personal CarePerfumes
Est. Revenue/mo
$39.4K - $76.6K/mo
Est. Traffic/mo
78.7K
Products
771
Top Market
NO (32%)
Top Channel
organic (36%)
Trustpilot
3.8/5 (85)

Store Intelligence Summary

Traffic breakdown: organic 36%, direct 35%, paid 10%, social 7%.

Product pricing: Average price of SEK 442 (range: SEK 289 – SEK 659) — ≈ $42 USD. Mid-range pricing strategy.

Ad spend: Estimated $29/mo in paid search ($348/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 85 reviews. Good standing with customers.

Top markets: NO (32%), SE (27%), DK (7%).

Best-selling product: Liquid Brun French Avenue edp 100ml (SEK 391). Other top sellers include Vulcan Feu French Avenue eau de parfum 100ml, Liquid Brun Extrait de parfum French Avenue 150ml, Lattafa Eclaire edp 100ml.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$15.1M/mo
Total Stores
2,843
Avg Revenue
$5K/mo
Top 10% Threshold
$110K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Fragrances market generates $15M/month across 2,843 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Fragrances stores earn $110K+/month
  • •This store outperforms 95% of Fragrances competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •303 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Fragrances

Block77%Shop66%Judge.me Product Reviews50%Pre-Order34%

Best Selling Products

Liquid Brun French Avenue edp 100ml#1

Liquid Brun French Avenue edp 100ml

SEK 391≈ $37

Vulcan Feu French Avenue eau de parfum 100ml#2

Vulcan Feu French Avenue eau de parfum 100ml

SEK 439≈ $42

Liquid Brun Extrait de parfum French Avenue 150ml#3

Liquid Brun Extrait de parfum French Avenue 150ml

SEK 412≈ $39

Lattafa Eclaire edp 100ml#4

Lattafa Eclaire edp 100ml

SEK 399≈ $38

Bujairami Hectic Extrait De Parfum 100ml#5

Bujairami Hectic Extrait De Parfum 100ml

SEK 659≈ $63

Lattafa Angham edp 100ml#6

Lattafa Angham edp 100ml

SEK 359≈ $34

Lattafa Khamrah edp 100ml#7

Lattafa Khamrah edp 100ml

SEK 349≈ $33

Spectre Ghost French Avenue edp 80ml#8

Spectre Ghost French Avenue edp 80ml

SEK 559≈ $53

Afnan Supremacy Collector's Edition eau de Parfum 100ml#9

Afnan Supremacy Collector's Edition eau de Parfum 100ml

SEK 628≈ $60

Royal Blend French Avenue extrait de parfum 100ml#10

Royal Blend French Avenue extrait de parfum 100ml

SEK 359≈ $34

Analyzing...
Bounce Rate
41.9%
Pages/Visit
4.8
Avg. Time on Site
2m 16s
Avg. Product Price
SEK 442

≈ $42 USD

Range: SEK 289 - SEK 659

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Trustpilot75/100
Marketing Efficiency22/100

Traffic Sources

organic36.5%
direct34.7%
paid9.7%
social7.3%
referral2.6%

Marketing & Ad Spend

Monthly Ad Spend

$29

Google Ads estimate

Yearly Ad Budget

$348

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
musk fragranceEasy360$1.03$55

Trustpilot Rating

3.8

85 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
32.0%
🇸🇪Sweden
27.0%
🇩🇰Denmark
7.3%
🇺🇸United States
6.1%
🇮🇳India
4.6%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

Pre-Order0Judge.me Product Reviews5.0Instagram Feed4.8Klaviyo: Email Marketing & SMSBack in Stock4.9Block

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Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

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Frequently Asked Questions About Dupes

Is Dupes a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Dupes is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Dupes safe to buy from? Is it a scam?

Dupes has a Trustpilot rating of 3.8/5 based on 85 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (72/100).

What is Dupes's EcomScout rating and what does it mean?

Dupes has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Dupes generate?

Dupes receives approximately 944.9K visits per year with estimated monthly revenue of $39.4K - $76.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Dupes use?

We detected 6 Shopify apps on Dupes, including Pre-Order, Judge.me Product Reviews, Instagram Feed and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Dupes. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Dupes Shopify store analysis • Fragrances • Beauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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