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Emma J Shipley

emmajshipley.com
S
65/100
EcomScout

Emma J Shipley receives an EcomScout Rating of S (65/100), ranking #9,365 out of 1,190,205 Shopify stores we track. This Homeware & Accessories Home & Garden store attracts 383.4K visits per year with estimated revenue of $52.8K - $116.1K/mo. It offers 809 products at an average price of £63.

Analysis by EcomScout Research Team · How we calculate ratings

Homeware & AccessoriesHome & GardenHome Decor
Est. Revenue/mo
$52.8K - $116.1K/mo
Est. Traffic/mo
32.0K
Products
809
Top Market
US (62%)
Top Channel
organic (33%)
Trustpilot
4.2/5 (100)

Store Intelligence Summary

Traffic breakdown: organic 33%, paid 27%, direct 14%, social 13%.

Product pricing: Average price of £63 (range: £7 – £295) — ≈ $80 USD. Mid-range pricing strategy.

Ad spend: Estimated $15/mo in paid search ($180/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 100 reviews. Good standing with customers.

Top markets: US (62%), GB (30%), IN (7%).

Best-selling product: Bosque Dreams 8-piece Dining Set (£295). Other top sellers include Lynx Wallpaper, Lynx Luxury Velvet Cushion, Jungle Trio Notebook Set.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Homeware & Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$22K/mo
Total Stores
6
Avg Revenue
$4K/mo
Top 10% Threshold
$51K/mo

Competition Breakdown

33%
33%
17%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Homeware & Accessories market generates $0M/month across 6 stores
  • •Top 10% of Homeware & Accessories stores earn $51K+/month
  • •This store outperforms 93% of Homeware & Accessories competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Homeware & Accessories

Shop80%Block80%Back in Stock50%Pre-Order40%

Best Selling Products

Bosque Dreams 8-piece Dining Set#1

Bosque Dreams 8-piece Dining Set

£295≈ $375

Lynx Wallpaper#2

Lynx Wallpaper

£88≈ $112

Lynx Luxury Velvet Cushion#3

Lynx Luxury Velvet Cushion

£150≈ $191

Jungle Trio Notebook Set#4

Jungle Trio Notebook Set

£30≈ $38

Drakon Round Placemat#5

Drakon Round Placemat

£42≈ $53

Red Leopard Colour Guide#6

Red Leopard Colour Guide

Zambezi Mug#7

Zambezi Mug

£30≈ $38

Lynx Mug#8

Lynx Mug

£30≈ $38

Lynx Colouring Page Free Download#9

Lynx Colouring Page Free Download

Zambezi Colouring Page Free Download#10

Zambezi Colouring Page Free Download

Analyzing...
Bounce Rate
49.7%
Pages/Visit
4.6
Avg. Time on Site
1m 13s
Avg. Product Price
£63

≈ $80 USD

Range: £7 - £295

Rating Breakdown

Business Quality100/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance58/100
Marketing Efficiency29/100

Traffic Sources

organic32.6%
paid26.9%
direct13.5%
social12.8%
referral2.1%

Marketing & Ad Spend

Monthly Ad Spend

$15

Google Ads estimate

Yearly Ad Budget

$180

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
emma shipleyEasy270--
luxury bed coverings110--
emma j shipleyEasy55--
emma shipley wallpaperEasy44--
emma j shipley fabric44--

Trustpilot Rating

4.2

100 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
62.5%
🇬🇧United Kingdom
30.2%
🇮🇳India
7.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Klaviyo: Email Marketing & SMSYotpo Reviews & UGCShopContact FormLoyaltyLionBlockBack in StockPre-Order

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Trending Products to Sell

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Frequently Asked Questions About Emma J Shipley

Is Emma J Shipley a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Emma J Shipley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Emma J Shipley safe to buy from? Is it a scam?

Emma J Shipley has a Trustpilot rating of 4.2/5 based on 100 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is Emma J Shipley's EcomScout rating and what does it mean?

Emma J Shipley has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Emma J Shipley generate?

Emma J Shipley receives approximately 383.4K visits per year with estimated monthly revenue of $52.8K - $116.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Emma J Shipley use?

We detected 8 Shopify apps on Emma J Shipley, including Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Homeware & Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Emma J Shipley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Homeware & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Emma J Shipley Shopify store analysis • Homeware & Accessories • Home & Garden • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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