esterbrookpens.com
esterbrookpens.comesterbrookpens.com receives an EcomScout Rating of S (64/100), ranking #10,814 out of 1,190,205 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 626.0K visits per year with estimated revenue of $78.1K - $182.1K/mo. It offers 117 products at an average price of $109.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 47%, direct 29%, paid 7%, referral 4%.
Product pricing: Average price of $109 (range: $6 – $225). Positioned in the premium segment.
Ad spend: Estimated $475/mo in paid search ($5.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (71%), CA (11%), AU (4%).
Best-selling product: Esterbrook Fountain Pen Nibs ($30). Other top sellers include TheCoffeeMonsterzCo x Esterbrook Limited-Edition Estie, Esterbrook Bee Page Holder, TheCoffeeMonsterzCo x Esterbrook Ink.
Writing Instruments Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Writing Instruments market generates $1M/month across 185 stores
- •12% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Writing Instruments stores earn $131K+/month
- •This store outperforms 94% of Writing Instruments competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Writing Instruments
Best Selling Products
#1Esterbrook Fountain Pen Nibs
$30
#2TheCoffeeMonsterzCo x Esterbrook Limited-Edition Estie
$195
#3Esterbrook Bee Page Holder
$31.96
#4TheCoffeeMonsterzCo x Esterbrook Ink
$16.95
#5Botanical Gardens Estie
$195
#6BUNGUBOX x Esterbrook Kachofugetsu Flower Fountain Pen
$225
#7Sea Glass Estie
$195
#8Nouveau Bleu Estie
$195
#9Amber Tortoise Estie
$195
#10TheCoffeeMonsterzCo x Esterbrook Blotter Paper
$13.95
Range: $6 - $225
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$475
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| esterbrookEasy | 660 | $0.08 | - |
| esterbrook estie | 360 | - | - |
| esterbrook fountain penEasy | 360 | $0.39 | $11 |
| how to replace ink cartridgeEasy | 180 | $2.87 | $11 |
| esterbrook pensEasy | 135 | $0.37 | $1 |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (18)
Loox Photo Reviews
PageFly Landing Page Builder
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Frequently Asked Questions About esterbrookpens.com
Is esterbrookpens.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, esterbrookpens.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is esterbrookpens.com safe to buy from? Is it a scam?
esterbrookpens.com has a Trustpilot rating of 3.4/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).
What is esterbrookpens.com's EcomScout rating and what does it mean?
esterbrookpens.com has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does esterbrookpens.com generate?
esterbrookpens.com receives approximately 626.0K visits per year with estimated monthly revenue of $78.1K - $182.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does esterbrookpens.com use?
We detected 18 Shopify apps on esterbrookpens.com, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Writing Instruments store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against esterbrookpens.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.