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Firetoys (Official)

firetoys.com
60/100
EcomScout

Firetoys (Official) receives an EcomScout Rating of S (60/100), ranking #18,139 out of 1,188,149 Shopify stores we track. This Circus Equipment Sports & Outdoors store attracts 187.2K visits per year with estimated revenue of $14.3K - $31.1K/mo. It offers 436 products at an average price of $58.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.3K - $31.1K/mo
Est. Traffic/mo
15.6K
Products
436
Top Market
US (82%)
Top Channel
organic (67%)
Trustpilot
4.7/5 (28)

Store Intelligence Summary

Traffic breakdown: organic 67%, direct 20%, referral 5%, paid 5%.

Product pricing: Average price of $58 (range: $5 – $279). Mid-range pricing strategy.

Ad spend: Estimated $836/mo in paid search ($10.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 28 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (82%), CA (9%), DE (2%).

Best-selling product: Firetoys Polyester Round Sling (Span Set) ($15.95). Other top sellers include Prodigy Snake Tape - High Quality Aerial Hoop Tape (14m / 15yd), Firetoys 0 Point Tabless Lyra (Aerial Hoop), Firetoys Aerial Silks - Medium Stretch - 59" / 150cm width.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Circus Equipment Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$42K/mo
Total Stores
3
Avg Revenue
$14K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

33%
67%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Circus Equipment market generates $0M/month across 3 stores
  • This store outperforms 49% of Circus Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.1%
Pages/Visit
2.9
Avg. Time on Site
52s
Avg. Product Price
$58

Range: $5 - $279

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth65/100
Revenue Performance48/100
Marketing Efficiency48/100

Traffic Sources

organic67.3%
direct19.5%
referral5.1%
paid4.9%
social3.2%

Marketing & Ad Spend

Monthly Ad Spend

$836

Google Ads estimate

Yearly Ad Budget

$10K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
aerial silksEasy8K$0.54$145
aerial silks for saleEasy930--
lyra hoopEasy660--
firetoysEasy570--
aerial rigEasy440--

Trustpilot Rating

4.7

28 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
81.6%
🇨🇦Canada
8.9%
🇩🇪Germany
2.3%
🇧🇪Belgium
2.3%
🇳🇱Netherlands
1.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Firetoys (Official)

Is Firetoys (Official) a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Firetoys (Official) is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Firetoys (Official) safe to buy from? Is it a scam?

Firetoys (Official) has a Trustpilot rating of 4.7/5 based on 28 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).

What is Firetoys (Official)'s EcomScout rating and what does it mean?

Firetoys (Official) has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Firetoys (Official) generate?

Firetoys (Official) receives approximately 187.2K visits per year with estimated monthly revenue of $14.3K - $31.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Firetoys (Official) use?

We detected 8 Shopify apps on Firetoys (Official), including Shop, Judge.me Product Reviews, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Circus Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Firetoys (Official). Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Circus Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Firetoys (Official) Shopify store analysis • Circus EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: S

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