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29.9M/yr$8.7M/mo
S
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29.9M/yr• Specialty Foods
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First Endurance

firstendurance.com
S
61/100
EcomScout

First Endurance receives an EcomScout Rating of S (61/100), ranking #16,184 out of 1,191,764 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 236.7K visits per year with estimated revenue of $30.6K - $61.2K/mo. It offers 20 products at an average price of $62.

Analysis by EcomScout Research Team · How we calculate ratings

Specialty FoodsFood & BeverageGourmet Snacks
Est. Revenue/mo
$30.6K - $61.2K/mo
Est. Traffic/mo
19.7K
Products
20
Top Market
US (94%)
Top Channel
organic (48%)
Trustpilot
4.0/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 48%, paid 15%, direct 9%, referral 5%.

Product pricing: Average price of $62 (range: $11 – $210). Mid-range pricing strategy.

Ad spend: Estimated $710/mo in paid search ($8.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.0/5 based on 4 reviews. Good standing with customers.

Top markets: US (94%), CA (3%), AU (2%).

Best-selling product: HALO ($59.95). Other top sellers include MultiV, MultiV-PRO 2.0, Optygen.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$42.5M/mo
Total Stores
13,243
Avg Revenue
$3K/mo
Top 10% Threshold
$56K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Specialty Foods market generates $43M/month across 13,243 stores
  • •6% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Specialty Foods stores earn $56K+/month
  • •This store outperforms 94% of Specialty Foods competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •790 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Specialty Foods

Shop89%Block66%Judge.me Product Reviews33%Pre-Order29%

Best Selling Products

HALO#1

HALO

$59.95

MultiV#2

MultiV

$59.95

MultiV-PRO 2.0#3

MultiV-PRO 2.0

$89.95

Optygen#4

Optygen

$59.95

OptygenHP#5

OptygenHP

$79.95

PreRace#6

PreRace

$39.95

Liquid Shot#7

Liquid Shot

$59.95

EFS Drink Mix#8

EFS Drink Mix

$34.99

EFS-PRO High Carb#9

EFS-PRO High Carb

$54.95

Ultragen Recovery Drink#10

Ultragen Recovery Drink

$59.95

Analyzing...
Bounce Rate
45.3%
Pages/Visit
3.4
Avg. Time on Site
38s
Avg. Product Price
$62

Range: $11 - $210

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot65/100
Revenue Performance53/100
Marketing Efficiency29/100

Traffic Sources

organic48.5%
paid14.7%
direct8.8%
referral5.2%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$710

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
first enduranceEasy630$0.79$57
ultragenEasy320$0.22$15
extreme enduranceEasy270$0.40$74
erase proEasy270$0.27$24
first endurance efsEasy220$0.44$6

Trustpilot Rating

4.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
94.4%
🇨🇦Canada
3.0%
🇦🇺Australia
2.3%
🇮🇳India
0.2%
🇵🇰Pakistan
0.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (6)

ShopReCharge SubscriptionsKlaviyo: Email Marketing & SMSYotpo Reviews & UGCBlockSection Store: Theme Sections

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Trending Products to Sell

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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About First Endurance

Is First Endurance a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, First Endurance is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is First Endurance safe to buy from? Is it a scam?

First Endurance has a Trustpilot rating of 4.0/5 based on 4 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (61/100).

What is First Endurance's EcomScout rating and what does it mean?

First Endurance has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does First Endurance generate?

First Endurance receives approximately 236.7K visits per year with estimated monthly revenue of $30.6K - $61.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does First Endurance use?

We detected 6 Shopify apps on First Endurance, including Shop, ReCharge Subscriptions, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against First Endurance. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

First Endurance Shopify store analysis • Specialty Foods • Food & Beverage • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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