FitBoutique
fitboutique.com.auFitBoutique receives an EcomScout Rating of S (60/100), ranking #18,231 out of 1,194,678 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 60.6K visits per year with estimated revenue of $17.9K - $38.8K/mo. It offers 36 products at an average price of A$2,091.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$2,091 (range: A$29 – A$11,499) — ≈ $1,380 USD. Positioned in the premium segment.
Ad spend: Estimated $138/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 165 reviews. Excellent reputation — customers rate this store highly.
Top markets: AU (55%), US (21%), PH (13%).
Best-selling product: Ivory Reformer (A$2,499). Other top sellers include White Edition Reformer, Maple Crest Reformer, Onyx Reformer.
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $31M/month across 8,451 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $70K+/month
- •This store outperforms 95% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •636 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Ivory Reformer
A$2,499≈ $1,649
#2White Edition Reformer
A$2,499≈ $1,649
#3Maple Crest Reformer
A$2,199≈ $1,451
#4Onyx Reformer
A$2,999≈ $1,979
#5Sienna Reformer
A$2,999≈ $1,979
#6The Studio Reformer
A$3,199≈ $2,111
#7Space Black Reformer
A$3,199≈ $2,111
#8Perlino Reformer
A$3,499≈ $2,309
#9Pilates Chair
A$1,495≈ $987
#10Cadillac Reformer
A$3,995≈ $2,637
≈ $1,380 USD
Range: A$29 - A$11,499
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$138
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pilates reformerEasy | 8K | $0.74 | $1.5K |
| used buy fitness equipment australiaEasy | 400 | - | - |
| fitonline | 90 | - | - |
| pilates equip | 55 | - | - |
| pilates melbourneEasy | 55 | $0.15 | - |
Trustpilot Rating
165 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Pre-Order0Similar Stores
View all →Trending Outdoor Gear Products
Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.
Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women
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LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue
Frequently Asked Questions About FitBoutique
Is FitBoutique a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FitBoutique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FitBoutique safe to buy from? Is it a scam?
FitBoutique has a Trustpilot rating of 4.6/5 based on 165 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (60/100).
What is FitBoutique's EcomScout rating and what does it mean?
FitBoutique has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FitBoutique generate?
FitBoutique receives approximately 60.6K visits per year with estimated monthly revenue of $17.9K - $38.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FitBoutique use?
We detected 5 Shopify apps on FitBoutique, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FitBoutique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.