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formlessbeauty.com

formlessbeauty.com
B+
50/100
EcomScout

formlessbeauty.com receives an EcomScout Rating of B+ (50/100), ranking #52,040 out of 1,195,221 Shopify stores we track. This Vegan Makeup Beauty & Personal Care store attracts 223.4K visits per year with estimated revenue of $18.8K - $36.5K/mo. It offers 61 products at an average price of $45.

Analysis by EcomScout Research Team · How we calculate ratings

Vegan MakeupBeauty & Personal CareMakeup Essentials
Est. Revenue/mo
$18.8K - $36.5K/mo
Est. Traffic/mo
18.6K
Products
61
Top Market
US (73%)
Top Channel
direct (39%)
Est. Ad Spend/mo
$15.8K

Store Intelligence Summary

Traffic breakdown: direct 39%, organic 20%, paid 8%, social 3%.

Product pricing: Average price of $45 (range: $12 – $170). Mid-range pricing strategy.

Ad spend: Estimated $15.8K/mo in paid search ($189.8K/yr). Moderate paid strategy supplementing organic growth.

Top markets: US (73%), VN (18%), IN (6%).

Best-selling product: Duo Pencil Sharpener ($12). Other top sellers include ELEVATE MASCARA, SERENE - CHEEK & LIP BLUSH, FEARLESS - CHEEK & LIP BLUSH.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Vegan Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$62K/mo
Total Stores
4
Avg Revenue
$15K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Vegan Makeup market generates $0M/month across 4 stores
  • •This store outperforms 55% of Vegan Makeup competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Vegan Makeup

Block129%Shop100%Judge.me Product Reviews100%Klaviyo: Email Marketing & SMS86%

Best Selling Products

Duo Pencil Sharpener#1

Duo Pencil Sharpener

$12

ELEVATE MASCARA#2

ELEVATE MASCARA

$42

SERENE - CHEEK & LIP BLUSH#3

SERENE - CHEEK & LIP BLUSH

$35

FEARLESS - CHEEK & LIP BLUSH#4

FEARLESS - CHEEK & LIP BLUSH

$35

BOTANICAL HYALURONIC ACID SERUM#5

BOTANICAL HYALURONIC ACID SERUM

$75

LUMINOUS EXFOLIANT#6

LUMINOUS EXFOLIANT

$75

SILK MOISTURIZER#7

SILK MOISTURIZER

$70

RENEWAL CLEANSER#8

RENEWAL CLEANSER

$70

Eyelash Curler#9

Eyelash Curler

$30

CLOUD PUFF BEAUTY SPONGE#10

CLOUD PUFF BEAUTY SPONGE

$15

Analyzing...
Bounce Rate
28.0%
Pages/Visit
3.0
Avg. Time on Site
31s
Avg. Product Price
$45

Range: $12 - $170

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency50/100
Revenue Performance46/100

Traffic Sources

direct38.8%
organic20.1%
paid7.7%
social3.2%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$16K

Google Ads estimate

Yearly Ad Budget

$190K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sephoraEasy1500K$0.14$138.0K
colourpopEasy227K$0.35$2.3K
ulta beautyEasy193K$0.31$35.6K
jenny mccarthy90K$0.05$1
beauty76K$0.49$1.5K

Top Countries

🇺🇸United States
73.4%
🇻🇳Vietnam
18.5%
🇮🇳India
5.6%
🇬🇧United Kingdom
2.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

ShopYotpo Reviews & UGCFrequently Bought Together4.9Klaviyo: Email Marketing & SMSPre-Order0Buy Button channel3.9Bundle DiscountInput groupBlockIspushowlthemeZendesk

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
Explore all trending products

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Frequently Asked Questions About formlessbeauty.com

Is formlessbeauty.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, formlessbeauty.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is formlessbeauty.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for formlessbeauty.com. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is formlessbeauty.com's EcomScout rating and what does it mean?

formlessbeauty.com has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does formlessbeauty.com generate?

formlessbeauty.com receives approximately 223.4K visits per year with estimated monthly revenue of $18.8K - $36.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does formlessbeauty.com use?

We detected 11 Shopify apps on formlessbeauty.com, including Shop, Yotpo Reviews & UGC, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Vegan Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against formlessbeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Vegan Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

formlessbeauty.com Shopify store analysis • Vegan Makeup • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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