Cellu
getcellu.comCellu receives an EcomScout Rating of S (60/100), ranking #18,142 out of 1,188,149 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 523.7K visits per year with estimated revenue of $33.8K - $65.7K/mo. It offers 3 products at an average price of $32.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 20%, direct 19%, social 7%, paid 5%.
Product pricing: Average price of $32 (range: $20 – $40). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $598/mo in paid search ($7.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.5/5 based on 295 reviews. Good standing with customers.
Top markets: BR (36%), US (22%), ES (17%).
Best-selling product: Deep Firming Body Cream ($39.99). Other top sellers include Overnight Firming Oil, Peptide Firming Eye Cream.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
Range: $20 - $40
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$598
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| www.crepeerase.com | 8K | $1.91 | - |
| www.crapeerase.com | 6K | - | - |
| crapeerase.com | 6K | $0.93 | - |
| crepe erase skin careEasy | 3K | $2.48 | - |
| creperase | 3K | $2.82 | - |
Trustpilot Rating
295 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Cellu
Is Cellu a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Cellu is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Cellu safe to buy from? Is it a scam?
Cellu has a Trustpilot rating of 3.5/5 based on 295 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).
What is Cellu's EcomScout rating and what does it mean?
Cellu has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Cellu generate?
Cellu receives approximately 523.7K visits per year with estimated monthly revenue of $33.8K - $65.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Cellu use?
We detected 8 Shopify apps on Cellu, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Cellu. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.