Traffic breakdown: direct 43%, referral 1%.
Product pricing: Average price of €31 (range: €10 – €60) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $81/mo in paid search ($972/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: ES (84%), PE (8%), MX (4%).
Best-selling product: Handsomefyer (€34.99). Other top sellers include Follicool, Cheeky Bum-Bum, Wow Young.
How is the EcomScout Rating calculated? The B+ grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.