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AYO homepage screenshot

AYO

goayo.com

Sleep better, boost energy & mood, beat jet lag with AYO light therapy glasses. Drug-free. Trusted by 100,000+ users. Free shipping & 60-day money back.

67/100
EcomScout Rating
Rank #1,459 of 125,164
Products
1
Category Rank
#8417
in Wellness

Wellness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$47.4M/mo
Total Stores
1,650
Avg Revenue
$29K/mo
Top 10% Threshold
$254K/mo

Competition Breakdown

26%
28%
14%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $47M/month across 1,650 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $254K+/month
  • This store outperforms 89% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 433 enterprise stores (>$100K/mo) proves scalability in this market

Best Selling Products

Analyzing...
Bounce Rate
40.0%
Pages/Visit
1.9
Avg. Time on Site
37s
Avg. Product Price
$299

Range: $299 - $299

Rating Breakdown

Trustpilot90/100
Revenue Performance75/100
Business Quality75/100
Traffic Growth50/100
Marketing Efficiency36/100

Traffic Sources

Referrals45.1%
Search34.4%
Direct15.5%
Social3.6%

Marketing & Ad Spend

Monthly Ad Spend

$1K

Google Ads estimate

Yearly Ad Budget

$17K

Projected annually

Trustpilot Rating

4.7

247 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
26.2%
🇨🇦Canada
13.4%
🇻🇳Vietnam
6.5%
🇳🇱Netherlands
6.5%
🇬🇧United Kingdom
6.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Top Keywords

ayo light therapy glassesayo glasseshow do i find out what my circadian rhythm isayo glasses light therapyhow to find your natural circadian rhythm

Tech Stack & Apps

Browse All Apps →

CDN

jsDelivr

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Reviews

TrustpilotTrustpilot

Payment

Shopify Payments

Analytics

Microsoft Clarity

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

Retrospec Solana Yoga Mat 1" Thick w/Nylon Strap for Men & Women - Non Slip Exercise Mat for Home Yoga, Pilates, Stretching, Floor & Fitness Workouts

78
$39.99+29%
Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

73
$8.68+10%
Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

Essential Oil for Dryer Balls, 15ml Lavender Rain, Natural Laundry Fragrance, Long-Lasting Fresh Scent, Wool Dryer Balls Ideal for Diffusers, Candle Making, Multi-Use for Home & DIY

69
$16.49+25%
SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

SU JUABA 4 Fl Oz Tea Tree Essential Oil, 100% Natural Aromatherapy Oil for Toenail, Skin, Face, Hair, Shampoo - 118ML

68
$8.99+25%
See all trending Wellness products

Frequently Asked Questions About AYO

Is AYO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, AYO is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Inconsistent product image sizes.

Is AYO safe to buy from? Is it a scam?

AYO has a Trustpilot rating of 4.7/5 based on 247 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is AYO's EcomScout rating and what does it mean?

AYO has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does AYO generate?

AYO receives approximately 633.1K visits per year with estimated monthly revenue of $248.1K - $578.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does AYO use?

We detected 3 Shopify apps on AYO, including Embed Any Social Media w/ Link, GOAFFPRO ‑ Affiliate Marketing, Consentmo GDPR Compliance. The store uses the "Goayo/production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against AYO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

AYO Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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