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Guinness homepage screenshot
56/100
EcomScout

Guinness receives an EcomScout Rating of A+ (56/100), ranking #6,246 out of 139,045 Shopify stores we track. This Beverages Food & Beverage store attracts 1.3M visits per year with estimated revenue of $73.2K - $162.6K/mo. It offers 258 products at an average price of $42.

Store descriptionShop the latest Guinness® merchandise available to the USA and Canadian marketplace. The official Guinness® online store for North America. Buy today!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$73.2K - $162.6K/mo
Est. Traffic/mo
105.5K
Products
258
Top Market
US (41%)
Top Channel
Search (51%)
Trustpilot
2.4/5 (13)

Store Intelligence Summary

Traffic breakdown: Search 51%, Referrals 25%, Direct 21%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $42 (range: $5 – $139). Mid-range pricing strategy.

Ad spend: Estimated $3.3K/mo in paid search ($39.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.4/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (41%), AU (7%), GB (5%).

Best-selling product: Guinness Pint Glass ($19.95). Other top sellers include Guinness Pint Glass Twin Pack, Guinness Notre Dame 16OZ Pint Glass, Guinness Toucan Pint Glass.

How is the EcomScout Rating calculated? The A+ grade (56/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$8.0M/mo
Total Stores
3,675
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

26%
58%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Beverages market generates $8M/month across 3,675 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 84% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Beverages stores earn $18K+/month
  • This store outperforms 88% of Beverages competitors
  • Coffee shows highest opportunity with $2,291 median revenue and medium competition
  • 54 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.4%
Pages/Visit
3.0
Avg. Time on Site
51s
Avg. Product Price
$42

Range: $5 - $139

Rating Breakdown

Business Quality75/100
Revenue Performance59/100
Traffic Growth55/100
Marketing Efficiency48/100
Trustpilot40/100

Traffic Sources

Search50.8%
Referrals24.7%
Direct20.8%
Mail2.7%
Social0.7%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$39K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
guinnessEasy33K$0.89$3.3K
guiness15K$0.75$863
guinness apparelEasy400$0.39$19
guinness glassEasy360$0.35$5
guinness hoodieEasy320$0.35$5

Trustpilot Rating

2.4

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
40.7%
🇦🇺Australia
6.9%
🇬🇧United Kingdom
5.1%
🇨🇦Canada
4.6%
🇩🇪Germany
3.3%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

guinnessguiness glassguinness foodguinessguinness toucan water bottle

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Payment

Shopify Payments

Reviews

Judge.me Product ReviewsJudge.me

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Products gaining popularity in Beverages right now, based on Amazon & Google Trends data.

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Frequently Asked Questions About Guinness

Is Guinness a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Guinness is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Guinness safe to buy from? Is it a scam?

Guinness has a Trustpilot rating of 2.4/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).

What is Guinness's EcomScout rating and what does it mean?

Guinness has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Guinness generate?

Guinness receives approximately 1.3M visits per year with estimated monthly revenue of $73.2K - $162.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Guinness use?

We detected 3 Shopify apps on Guinness, including C: Mega Menu, Judge.me Ali Reviews Importer, Klaviyo Reviews. The store uses the "Guinness [Production]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Guinness. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Guinness Shopify store analysis • BeveragesFood & Beverage • Likely Dropshipper • Rating: A+

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