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66/100
EcomScout

Haden receives an EcomScout Rating of S (66/100), ranking #3,943 out of 715,992 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 305.5K visits per year with estimated revenue of $60.5K - $121.0K/mo. It offers 299 products at an average price of £65.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$60.5K - $121.0K/mo
Est. Traffic/mo
25.5K
Products
299
Top Market
GB (44%)
Top Channel
organic (64%)
Trustpilot
4.3/5 (666)

Store Intelligence Summary

Traffic breakdown: organic 64%, direct 18%, referral 11%, paid 7%.

Product pricing: Average price of £65 (range: £35 – £200) — ≈ $83 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 666 reviews. Good standing with customers.

Top markets: GB (44%), US (34%), ZA (14%).

Best-selling product: Haden Heritage Ivory Kettle (£50). Other top sellers include Haden Highclere Cream Kettle, Haden Jersey Putty Kettle, Haden Cotswold Putty Microwave.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$22.5M/mo
Total Stores
6,612
Avg Revenue
$3K/mo
Top 10% Threshold
$58K/mo

Competition Breakdown

29%
39%
21%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $23M/month across 6,612 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $58K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 400 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.3%
Pages/Visit
2.1
Avg. Time on Site
34s
Avg. Product Price
£65

≈ $83 USD

Range: £35 - £200

Rating Breakdown

Trustpilot95/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

organic64.4%
direct17.8%
referral10.5%
paid7.4%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.3

666 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
44.4%
🇺🇸United States
34.0%
🇿🇦South Africa
13.6%
🇭🇰Hong Kong
4.0%
🇵🇰Pakistan
4.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Haden

Is Haden a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Haden is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Haden safe to buy from? Is it a scam?

Haden has a Trustpilot rating of 4.3/5 based on 666 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).

What is Haden's EcomScout rating and what does it mean?

Haden has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Haden generate?

Haden receives approximately 305.5K visits per year with estimated monthly revenue of $60.5K - $121.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Haden use?

We detected 12 Shopify apps on Haden, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Haden. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Haden Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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