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63/100
EcomScout

Hatsandcaps receives an EcomScout Rating of S (63/100), ranking #9,910 out of 1,110,172 Shopify stores we track. This Hats Fashion & Apparel store attracts 1.7M visits per year with estimated revenue of $67.8K - $147.0K/mo. It offers 2.5K+ products at an average price of £30.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$67.8K - $147.0K/mo
Est. Traffic/mo
145.3K
Products
2.5K+
Top Market
GB (73%)
Top Channel
paid (42%)
Trustpilot
3.5/5 (241)

Store Intelligence Summary

Traffic breakdown: paid 42%, organic 24%, direct 13%, social 7%.

Product pricing: Average price of £30 (range: £17 – £60) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.6K/mo in paid search ($19.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 241 reviews. Good standing with customers.

Top markets: GB (73%), US (5%), NL (3%).

Best-selling product: New Balance Hats Lightweight Skull Beanie Hat - Dark Olive (£17.95). Other top sellers include New Balance Hats Lightweight Skull Beanie Hat - Grey, New Balance Hats Lightweight Skull Beanie Hat - Navy Blue, Stetson Hats Fishermans Bucket Pork Pie Hat - Dark Navy.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hats Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$760K/mo
Total Stores
648
Avg Revenue
$1K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

47%
38%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hats market generates $1M/month across 648 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Hats stores earn $16K+/month
  • This store outperforms 93% of Hats competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.7%
Pages/Visit
4.6
Avg. Time on Site
1m 37s
Avg. Product Price
£30

≈ $38 USD

Range: £17 - £60

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot70/100
Revenue Performance54/100
Marketing Efficiency41/100

Traffic Sources

paid41.6%
organic23.9%
direct12.9%
social7.5%
referral2.1%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$19K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bucket hatsEasy18K$0.63$2.7K
hat size chartEasy9K$0.19$1
new era capEasy4K$0.86$563
sun hatsEasy2K$2.28$9.0K
peaky blinders hatEasy2K--

Trustpilot Rating

3.5

241 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
73.4%
🇺🇸United States
4.7%
🇳🇱Netherlands
2.5%
🇩🇪Germany
2.3%
🇮🇪Ireland
2.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

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Frequently Asked Questions About Hatsandcaps

Is Hatsandcaps a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hatsandcaps is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Hatsandcaps safe to buy from? Is it a scam?

Hatsandcaps has a Trustpilot rating of 3.5/5 based on 241 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is Hatsandcaps's EcomScout rating and what does it mean?

Hatsandcaps has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hatsandcaps generate?

Hatsandcaps receives approximately 1.7M visits per year with estimated monthly revenue of $67.8K - $147.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hatsandcaps use?

We detected 4 Shopify apps on Hatsandcaps, including Shop, Shopify Forms, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hats store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hatsandcaps. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hats store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hatsandcaps Shopify store analysis • HatsFashion & Apparel • Unlikely Dropshipper • Rating: S

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