Hockeydirect
hockeydirect.comHockeydirect receives an EcomScout Rating of S (60/100), ranking #18,204 out of 1,192,792 Shopify stores we track. This Apparel Fashion & Apparel store attracts 571.5K visits per year with estimated revenue of $59.3K - $128.4K/mo. It offers 1.9K products at an average price of £38.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 44%, direct 20%, paid 12%, referral 10%.
Product pricing: Average price of £38 (range: £13 – £85) — ≈ $49 USD. Mid-range pricing strategy.
Ad spend: Estimated $344/mo in paid search ($4.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 1.6/5 based on 116 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (28%), CL (11%), US (9%).
Best-selling product: Adidas Youngstar Hockey Shoes (£34.95). Other top sellers include Grays G600 Hockey Shinguard, Adidas Flexcloud 2.1 Hockey Shoes, Adidas Lux 2.2S Hockey Shoes.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Adidas Youngstar Hockey Shoes
£34.95≈ $44
#2Grays G600 Hockey Shinguard
£16.95≈ $22
#3Adidas Flexcloud 2.1 Hockey Shoes
£54.95≈ $70
#4Adidas Lux 2.2S Hockey Shoes
£84.95≈ $108
#5Grays International Pro Hockey Gloves
£18.95≈ $24
#6Adidas Fabela Rise Hockey Shoes
£44.95≈ $57
#7Grays Shield Shinguard
£14.95≈ $19
#8Adidas Fabela X Empower Hockey Shoes
£81.95≈ $104
#9Adidas Youngstar Hockey Shoes - 2024
£35.95≈ $46
#10Adidas Divox Hockey Shoes
£44.95≈ $57
≈ $49 USD
Range: £13 - £85
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$344
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| hockey stickEasy | 19K | $0.75 | $605 |
| hockey equipment | 4K | $0.99 | $2.3K |
| field hockey sticksEasy | 2K | $0.61 | $851 |
| composite hockey sticksEasy | 480 | $0.85 | $92 |
| hockey shoesEasy | 220 | $0.69 | $41 |
Trustpilot Rating
116 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Pre-Order0
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Frequently Asked Questions About Hockeydirect
Is Hockeydirect a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Hockeydirect is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Hockeydirect safe to buy from? Is it a scam?
Hockeydirect has a Trustpilot rating of 1.6/5 based on 116 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).
What is Hockeydirect's EcomScout rating and what does it mean?
Hockeydirect has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Hockeydirect generate?
Hockeydirect receives approximately 571.5K visits per year with estimated monthly revenue of $59.3K - $128.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Hockeydirect use?
We detected 8 Shopify apps on Hockeydirect, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Hockeydirect. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.