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home24

home24.fr
70/100
EcomScout

home24 receives an EcomScout Rating of S (70/100), ranking #734 out of 138,625 Shopify stores we track. This Decor Home & Garden store attracts 7.9M visits per year with estimated revenue of $464.2K - $1.1M/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$464.2K - $1.1M/mo
Est. Traffic/mo
660.5K
Products
N/A
Top Market
FR (96%)
Top Channel
Search (65%)
Trustpilot
4.2/5 (11,650)

Store Intelligence Summary

Traffic breakdown: Search 65%, Direct 20%, Paid Referrals 11%, Referrals 2%. This indicates a content-driven organic growth strategy.

Ad spend: Estimated $31/mo in paid search ($372/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 11,650 reviews. Good standing with customers.

Top markets: FR (96%), CH (1%), BE (0%).

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.6M/mo
Total Stores
966
Avg Revenue
$14K/mo
Top 10% Threshold
$202K/mo

Competition Breakdown

34%
27%
10%
19%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $14M/month across 966 stores
  • 19% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $202K+/month
  • This store outperforms 93% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 181 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.9%
Pages/Visit
3.8
Avg. Time on Site
2m 54s

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Marketing Efficiency29/100

Traffic Sources

Search65.1%
Direct20.4%
Paid Referrals10.7%
Referrals1.7%
Mail1.5%
Social0.5%

Marketing & Ad Spend

Monthly Ad Spend

$31

Google Ads estimate

Yearly Ad Budget

$372

Projected annually

Trustpilot Rating

4.2

11,650 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
95.8%
🇨🇭Switzerland
0.6%
🇧🇪Belgium
0.5%
🇺🇸United States
0.5%
🇩🇪Germany
0.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Top Keywords

bibliothèquehome 24home24bibliothequearmoire penderie

Tech Stack & Apps

CDN

AWS CloudFront

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

6x9 Ft Large Shag Rugs for Living Room Decor, Tie-Dyed Ultra Soft Fluffy Furry Area Rugs for Bedroom Indoor Floor, Aesthetic Carpet for Kids Home (Dark Grey)

6x9 Ft Large Shag Rugs for Living Room Decor, Tie-Dyed Ultra Soft Fluffy Furry Area Rugs for Bedroom Indoor Floor, Aesthetic Carpet for Kids Home (Dark Grey)

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Soalmost Washable Area Rug 8x10, Large Soft Rugs for Living Room Vintage Beige Carpet 8x10 Area Rugs for Bedroom Dining Room Non-Slip Stain Resistant Under Table Rug

74
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Large 3D Textured Framed Neutral Abstract Wall Art for Living Room, 3 Piece Modern Artwork for Walls, Minimalist White and Brown Geometric Wall Paintings for Hallway, Stair, Office Wall Decor 24x36 In

Large 3D Textured Framed Neutral Abstract Wall Art for Living Room, 3 Piece Modern Artwork for Walls, Minimalist White and Brown Geometric Wall Paintings for Hallway, Stair, Office Wall Decor 24x36 In

63
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3D Wooden Floral Bathroom Wall Decor (Set of 4) Lightweight, Ready-to-Hang Framed Wall Art For Living Room, Bedroom, or Office - Premium Boho Botanical Farmhouse Decorations - Gift-Boxed

3D Wooden Floral Bathroom Wall Decor (Set of 4) Lightweight, Ready-to-Hang Framed Wall Art For Living Room, Bedroom, or Office - Premium Boho Botanical Farmhouse Decorations - Gift-Boxed

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Frequently Asked Questions About home24

Is home24 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, home24 is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is home24 safe to buy from? Is it a scam?

home24 has a Trustpilot rating of 4.2/5 based on 11,650 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is home24's EcomScout rating and what does it mean?

home24 has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does home24 generate?

home24 receives approximately 7.9M visits per year with estimated monthly revenue of $464.2K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does home24 use?

App detection data for home24 is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against home24. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

home24 Shopify store analysis • DecorHome & Garden • Unlikely Dropshipper • Rating: S

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