Huel
huel.comHuel receives an EcomScout Rating of S (80/100), ranking #6 out of 138,548 Shopify stores we track. This Groceries Food & Beverage store attracts 25.1M visits per year with estimated revenue of $1.6M - $3.9M/mo..
Store descriptionHuel is nutritionally complete food, providing you with all 27 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 46%, Direct 29%, Mail 10%, Social 9%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $213.3K/mo in paid search ($2.6M/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 4.4/5 based on 27,385 reviews. Good standing with customers.
Top markets: US (34%), GB (28%), DE (6%).
Groceries Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Groceries market generates $9M/month across 591 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Groceries stores earn $170K+/month
- •This store outperforms 92% of Groceries competitors
- •Low average order value ($0) — consider bundling or upsells
- •94 enterprise stores (>$100K/mo) proves scalability in this market
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$213K
Google Ads estimate
Yearly Ad Budget
$2.6M
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| food | 919K | $1.35 | $40.9K |
| gfuelEasy | 221K | $0.16 | $2.1K |
| grocery delivery near meEasy | 147K | - | - |
| imperfect foodsEasy | 113K | - | - |
| factor | 107K | $0.80 | $163 |
Trustpilot Rating
27,385 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Weaknesses
- Product catalog quality is poor
Recommendations
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Top Keywords
Tech Stack & Apps
E-commerce Platform
ShopifyAnalytics
Google Tag Manager
Google AnalyticsImages
ImgixShipping
Payment
Video
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Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Lost Signal
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine
Frequently Asked Questions About Huel
Is Huel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Huel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Huel safe to buy from? Is it a scam?
Huel has a Trustpilot rating of 4.4/5 based on 27,385 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (80/100).
What is Huel's EcomScout rating and what does it mean?
Huel has an EcomScout rating of S (80/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Huel generate?
Huel receives approximately 25.1M visits per year with estimated monthly revenue of $1.6M - $3.9M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Huel use?
App detection data for Huel is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Groceries store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Huel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Groceries store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.