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Hummuk homepage screenshot
67/100
EcomScout

Hummuk receives an EcomScout Rating of S (67/100), ranking #4,562 out of 980,729 Shopify stores we track. This Skin Care and Haircare Beauty & Personal Care store attracts 17.5M visits per year with estimated revenue of $1.5M - $3.0M/mo. It offers 187 products at an average price of £39.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.5M - $3.0M/mo
Est. Traffic/mo
1.5M
Products
187
Top Market
GB (100%)
Top Channel
social (88%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: social 88%, referral 9%, organic 1%.

Product pricing: Average price of £39 (range: £29 – £59) — ≈ $49 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Pineapple Curls Haircare Bundle (£34). Other top sellers include Sea Foam Complete Face Wash, Repair & Release Cream, Pineapple Papaya Curl Care Conditioner.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skin Care and Haircare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skin Care and Haircare market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
64.5%
Pages/Visit
1.7
Avg. Time on Site
3m 15s
Avg. Product Price
£39

≈ $49 USD

Range: £29 - £59

Rating Breakdown

Traffic Growth95/100
Revenue Performance76/100
Business Quality75/100
Trustpilot45/100

Traffic Sources

social88.0%
referral9.5%
organic1.4%
direct0.6%
paid0.0%

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz

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ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink

94
$2.98+107%
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)

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slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)

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Frequently Asked Questions About Hummuk

Is Hummuk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Hummuk is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Hummuk safe to buy from? Is it a scam?

Hummuk has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is Hummuk's EcomScout rating and what does it mean?

Hummuk has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Hummuk generate?

Hummuk receives approximately 17.5M visits per year with estimated monthly revenue of $1.5M - $3.0M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Hummuk use?

We detected 2 Shopify apps on Hummuk, including Loox Photo Reviews, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skin Care and Haircare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Hummuk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin Care and Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Hummuk Shopify store analysis • Skin Care and HaircareBeauty & Personal Care • Likely Dropshipper • Rating: S

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