iGlow
iglow.meiGlow receives an EcomScout Rating of B+ (49/100), ranking #36,106 out of 976,731 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 36.8K visits per year with estimated revenue of $3.0K - $5.9K/mo. It offers 73 products at an average price of €48.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €48 (range: €11 – €103) — ≈ $52 USD. Mid-range pricing strategy.
Ad spend: Estimated $102/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 587 reviews. Excellent reputation — customers rate this store highly.
Top markets: NO (93%), IE (7%).
Best-selling product: iGlow Boosting Mascara, 11 ml (€19.92). Other top sellers include iGlow Panoramic Mascara, 11 ml, iGlow Makeup Mirror – White, iGlow Big Cosmetic Bag - Black.
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $2M/month across 1,516 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $29K+/month
- •This store outperforms 95% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
- •65 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Cosmetics
Best Selling Products
#1iGlow Boosting Mascara, 11 ml
€19.92≈ $22
#2iGlow Panoramic Mascara, 11 ml
€15.92≈ $17
#3iGlow Makeup Mirror – White
€66≈ $72
#4iGlow Big Cosmetic Bag - Black
€35.40≈ $39
#52x iGlow Lash Maximizer – Lash Serum, 3 ml
€73.50≈ $80
#6iGlow Lash Maximizer, 3 ml + iGlow Brow Maximizer, 4 ml
€73.50≈ $80
#7iGlow Lash Maximizer and iGlow High Volume Mascara
€51.68≈ $56
#8iGlow High Volume Mascara - Black
€15.92≈ $17
#93X iGlow Lash Maximizer – Lash Serum, 3 ml
€102.90≈ $112
#10iGlow Lash serum + Lash Volumizing Primer + High Volume Mascara
€61.53≈ $67
≈ $52 USD
Range: €11 - €103
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$102
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best eyelash growth serum | 2K | - | - |
Trustpilot Rating
587 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About iGlow
Is iGlow a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, iGlow is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is iGlow safe to buy from? Is it a scam?
iGlow has a Trustpilot rating of 4.6/5 based on 587 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).
What is iGlow's EcomScout rating and what does it mean?
iGlow has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does iGlow generate?
iGlow receives approximately 36.8K visits per year with estimated monthly revenue of $3.0K - $5.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does iGlow use?
We detected 13 Shopify apps on iGlow, including Shop, Pre-Order, Vitals and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against iGlow. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.