Itspure
itspure.co.ukItspure receives an EcomScout Rating of B (38/100), ranking #98,893 out of 1,009,916 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 196.0K visits per year with estimated revenue of $5.7K - $11.0K/mo. It offers 23 products at an average price of £10.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 43%, paid 22%, social 22%, direct 6%.
Product pricing: Average price of £10 (range: £6 – £13) — ≈ $13 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $9/mo in paid search ($108/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: GB (63%), US (32%), CA (5%).
Best-selling product: It's Pure Organics Hair Colour Dark Brown (£12.95). Other top sellers include It's Pure Organics Hair Colour Natural Brown, It's Pure Organics Hair Colour Very Dark Brown, Certified Organic Henna Powder For Hair.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $8M/month across 4,113 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $27K+/month
- •This store outperforms 93% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •157 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1It's Pure Organics Hair Colour Dark Brown
£12.95≈ $16
#2It's Pure Organics Hair Colour Natural Brown
£12.95≈ $16
#3It's Pure Organics Hair Colour Very Dark Brown
£12.95≈ $16
#4Certified Organic Henna Powder For Hair
£6.35≈ $8.06
#5It's Pure Organics Hair Colour Auburn
£12.95≈ $16
#6It's Pure Organics Hair Colour Chestnut
£12.95≈ $16
#7It's Pure Organics Clarifying Pre Colour Treatment
£8.95≈ $11
#8Certified Organic Henna For Hair Powder & Indigo Powder
£12.99≈ $16
#9It's Pure Organics Hair Colour Henna Red
£11.95≈ $15
#10It's Pure Organics Hair Colour Golden Blonde
£12.95≈ $16
≈ $13 USD
Range: £6 - £13
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$9
Google Ads estimate
Yearly Ad Budget
$108
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| safe hair color after chemoEasy | 200 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
MailchimpSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Itspure
Is Itspure a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Itspure is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Itspure safe to buy from? Is it a scam?
We don't have Trustpilot review data for Itspure. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Itspure's EcomScout rating and what does it mean?
Itspure has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Itspure generate?
Itspure receives approximately 196.0K visits per year with estimated monthly revenue of $5.7K - $11.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Itspure use?
We detected 6 Shopify apps on Itspure, including Shop, Judge.me Product Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Itspure. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.