Nanogen
nanogen.comNanogen receives an EcomScout Rating of A (53/100), ranking #24,619 out of 984,572 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 196.7K visits per year with estimated revenue of $8.2K - $15.9K/mo. It offers 32 products at an average price of £18.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 44%, paid 18%, direct 16%, social 9%.
Product pricing: Average price of £18 (range: £11 – £41) — ≈ $23 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $68/mo in paid search ($816/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 712 reviews. Good standing with customers.
Top markets: GB (35%), US (34%), NL (8%).
Best-selling product: NANOGEN HAIR FIBRE LOCKING SPRAY (£12.95). Other top sellers include NANOGEN SHAMPOO FOR WOMEN, NANOGEN CONDITIONER FOR EVERYONE, NANOGEN SHAMPOO LUXE FOR WOMEN.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $8M/month across 3,971 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $27K+/month
- •This store outperforms 93% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •154 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1NANOGEN HAIR FIBRE LOCKING SPRAY
£12.95≈ $16
#2NANOGEN SHAMPOO FOR WOMEN
£12.95≈ $16
#3NANOGEN CONDITIONER FOR EVERYONE
£12.95≈ $16
#4NANOGEN SHAMPOO LUXE FOR WOMEN
£12.95≈ $16
#5Nanogen Root Boost Thickening Spray
£14.95≈ $19
#6NANOGEN HAIR FIBRES - Medium Brown
£18.95≈ $24
#7NANOGEN HAIR FIBRES - Dark Brown
£18.95≈ $24
#8NANOGEN SHAMPOO FOR MEN
£10.95≈ $14
#9NANOGEN HAIR GROWTH FACTOR SERUM - 30 Day Treatment
£29.95≈ $38
#10NANOGEN HAIR FIBRES - Light Brown
£18.95≈ $24
≈ $23 USD
Range: £11 - £41
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$68
Google Ads estimate
Yearly Ad Budget
$816
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| keratin hair fibersEasy | 220 | $0.90 | $81 |
| hair transplant uk | 90 | $6.60 | $22 |
Trustpilot Rating
712 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Nanogen
Is Nanogen a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Nanogen is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Nanogen safe to buy from? Is it a scam?
Nanogen has a Trustpilot rating of 4.4/5 based on 712 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).
What is Nanogen's EcomScout rating and what does it mean?
Nanogen has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Nanogen generate?
Nanogen receives approximately 196.7K visits per year with estimated monthly revenue of $8.2K - $15.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Nanogen use?
We detected 6 Shopify apps on Nanogen, including Shop, Trustpilot, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Nanogen. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.