Back to Stores
Kitchenaid homepage screenshot
71/100
EcomScout

Kitchenaid receives an EcomScout Rating of S (71/100), ranking #3,624 out of 1,125,961 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 1.3M visits per year with estimated revenue of $340.6K - $681.1K/mo. It offers 672 products at an average price of NZ$359.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$340.6K - $681.1K/mo
Est. Traffic/mo
107.4K
Products
672
Top Market
NZ (92%)
Top Channel
organic (55%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 55%, direct 13%, paid 11%, social 2%.

Product pricing: Average price of NZ$359 (range: NZ$50 – NZ$1,299) — ≈ $219 USD. Positioned in the premium segment.

Ad spend: Estimated $817/mo in paid search ($9.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (92%), IN (3%), US (3%).

Best-selling product: 3-Piece Pasta Roller and Cutter Attachment KSMPRA (NZ$409). Other top sellers include Metal Food Grinder Attachment 5KSMMGA, Shave Ice Attachment for Stand Mixer 5KSMSIA, Fresh Prep Slicer & Shredder Attachment 5KSMVSA.

How is the EcomScout Rating calculated? The S grade (71/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$40.1M/mo
Total Stores
13,086
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $40M/month across 13,086 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $54K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 781 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
22.6%
Pages/Visit
2.8
Avg. Time on Site
1m 25s
Avg. Product Price
NZ$359

≈ $219 USD

Range: NZ$50 - NZ$1,299

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot45/100
Marketing Efficiency29/100

Traffic Sources

organic55.2%
direct13.0%
paid11.5%
social2.4%
referral2.4%

Marketing & Ad Spend

Monthly Ad Spend

$817

Google Ads estimate

Yearly Ad Budget

$10K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
kitchenaid stand mixerEasy24K$0.79$1.5K
electric fondue potEasy270$0.41$11
kitchenaid 9-cup food processor135$1.12-
kitchenaid nz90--
kitchenaid lift vs tiltEasy44$1.91-

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
92.0%
🇮🇳India
3.0%
🇺🇸United States
2.8%
🇬🇧United Kingdom
1.0%
🇩🇪Germany
1.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About Kitchenaid

Is Kitchenaid a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kitchenaid is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Kitchenaid safe to buy from? Is it a scam?

Kitchenaid has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).

What is Kitchenaid's EcomScout rating and what does it mean?

Kitchenaid has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kitchenaid generate?

Kitchenaid receives approximately 1.3M visits per year with estimated monthly revenue of $340.6K - $681.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kitchenaid use?

We detected 6 Shopify apps on Kitchenaid, including Shop, SearchSpring, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kitchenaid. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kitchenaid Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

Last updated: