Traffic breakdown: organic 47%, direct 24%, social 9%, referral 6%.
Product pricing: Average price of PKR 3,195 (range: PKR 400 – PKR 5,000). Positioned in the premium segment.
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Top markets: PK (100%).
Best-selling product: Clean It Zero Cleansing Balm Original (PKR 5,000). Other top sellers include INK THE VELVET LIP TINT (AD), Clean It Zero Cleansing Balm Revitalizing, Clean It Zero Cleansing Balm Purifying.
How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.