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Kukoon homepage screenshot
74/100
EcomScout Rating
Rank #292 of 126,192
Products
964
Category Rank
#47
in Decor

Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$13.7M/mo
Total Stores
881
Avg Revenue
$15K/mo
Top 10% Threshold
$205K/mo

Competition Breakdown

33%
28%
10%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Decor market generates $14M/month across 881 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Decor stores earn $205K+/month
  • This store outperforms 92% of Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 173 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.4%
Pages/Visit
3.0
Avg. Time on Site
1m 27s
Avg. Product Price
$33

Range: $20 - $95

Rating Breakdown

Trustpilot100/100
Revenue Performance78/100
Business Quality75/100
Marketing Efficiency66/100
Traffic Growth55/100

Traffic Sources

Search61.2%
Direct25.2%
Social6.6%
Mail3.0%
Paid Referrals2.7%

Marketing & Ad Spend

Monthly Ad Spend

$19K

Google Ads estimate

Yearly Ad Budget

$227K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
rugs89K$2.25$602.6K
area rugs43K$2.25$159.2K
washable rugsEasy17K$1.24$3.4K
cheap rugs10K$0.88$2.8K
jute rug10K$1.54$5.8K

Trustpilot Rating

4.5

46,676 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
76.3%
🇮🇪Ireland
13.5%
🇺🇸United States
2.2%
🇪🇸Spain
1.4%
🇮🇳India
1.2%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

kukoon rugsjyskrugrugskukoon

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Microsoft ClarityGoogle AnalyticsGoogle Tag ManagerHotjar

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Reviews

TrustpilotTrustpilotReviews.io

CDN

AWS CloudFrontjsDelivr

Payment

Shopify Payments

Trending Decor Products

Products gaining popularity in Decor right now, based on Amazon & Google Trends data.

8x10 Area Rugs for Living Room Rug Washable: Abstract Large Rug for Dining Room Bedroom Carpet Non Slip 8 by 10 Indoor Modern Nursery Home Office Blue Grey

8x10 Area Rugs for Living Room Rug Washable: Abstract Large Rug for Dining Room Bedroom Carpet Non Slip 8 by 10 Indoor Modern Nursery Home Office Blue Grey

79
$65.98+63%
Mr. Pen- Double Headed Picture Hanging Nails, 50 Pack, Black, Push Pins for Wall

Mr. Pen- Double Headed Picture Hanging Nails, 50 Pack, Black, Push Pins for Wall

77
$5.95+13%
5x7 Area Rugs Living Room Rug: Washable Vintage Boho Rug No Slip Stain Resistant Soft Carpet Indoor Floor Floral Large Carpets for Bedroom Dining Room Farmhouse Nursery Hallway Home Office Beige

5x7 Area Rugs Living Room Rug: Washable Vintage Boho Rug No Slip Stain Resistant Soft Carpet Indoor Floor Floral Large Carpets for Bedroom Dining Room Farmhouse Nursery Hallway Home Office Beige

76
$26.98+57%
NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels, 42 inches Wide by 63 inches Long, Black)

NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels, 42 inches Wide by 63 inches Long, Black)

75
$9.98+84%
See all trending Decor products

Frequently Asked Questions About Kukoon

Is Kukoon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Kukoon is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Kukoon safe to buy from? Is it a scam?

Kukoon has a Trustpilot rating of 4.5/5 based on 46,676 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Kukoon's EcomScout rating and what does it mean?

Kukoon has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Kukoon generate?

Kukoon receives approximately 3.5M visits per year with estimated monthly revenue of $525.6K - $1.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Kukoon use?

We detected 1 Shopify apps on Kukoon, including Klaviyo Reviews. The store uses the "fm-kukoon/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Kukoon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Kukoon Shopify store analysis • DecorHome & Garden • Likely Dropshipper • Rating: S

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