Traffic breakdown: SearchOrganic 33%, Direct 22%, SearchPaid 9%, DisplayAds 8%.
Product pricing: Average price of $199 (range: $19 – $699). Positioned in the premium segment.
Ad spend: Estimated $112/mo in paid search ($1.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (62%), HK (27%), GB (11%).
Best-selling product: Embroidered Silk Cotton Comforter ($129). Other top sellers include Zero Pressure Deep Sleep Pillow, Zero Pressure Deep Sleep Pillow, Cassia Seed Buckwheat Pillow.
How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.