Back to Stores
Madam Muse homepage screenshot

Madam Muse

madammuse.co

Madam Muse was born from a desire to redefine traditional lingerie and give women the confidence that comes from truly feeling good in what they wear. Because comfort is not a luxury. It is the foundation of everything.

47/100
EcomScout Rating
Rank #11,807 of 126,192
Products
13
Category Rank
N/A

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
67.5%
Pages/Visit
1.8
Avg. Time on Site
46s
Avg. Product Price
$20

Range: $20 - $25

Rating Breakdown

Business Quality75/100
Trustpilot60/100
Traffic Growth50/100
Revenue Performance42/100
Marketing Efficiency22/100

Traffic Sources

Social54.8%
Direct20.2%
Search18.2%
Referrals5.6%
Paid Referrals1.1%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$73

Google Ads estimate

Yearly Ad Budget

$876

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
42b braEasy480$0.61$19
jelly braEasy300--
soft cup braEasy135$1.89$70
self expressions brasEasy28$0.40$1
bralette 38d24--

Trustpilot Rating

2.8

114 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

madam musewireless jelly bra ukskimsjelly brawireless bra

Tech Stack & Apps

Browse All Apps →

Analytics

HotjarGoogle Analytics

E-commerce Platform

MagentoShopifyOpenCart

Sales Channels

ShopBuy Button channel

Payment

Shopify PaymentsApple PayGoogle Pay

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Judge.me Product ReviewsJudge.me

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
$8.79+31%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About Madam Muse

Is Madam Muse a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Madam Muse is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is Madam Muse safe to buy from? Is it a scam?

Madam Muse has a Trustpilot rating of 2.8/5 based on 114 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).

What is Madam Muse's EcomScout rating and what does it mean?

Madam Muse has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Madam Muse generate?

Madam Muse receives approximately 885.9K visits per year with estimated monthly revenue of $21.1K - $49.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Madam Muse use?

We detected 7 Shopify apps on Madam Muse, including WF ‑ Compare At Amount, Kiwi Size Chart & Recommender, Klaviyo Reviews and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Madam Muse. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Madam Muse Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: B+

Last updated: