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Matildas Lifestyle

matildas.co.za
61/100
EcomScout

Matildas Lifestyle receives an EcomScout Rating of S (61/100), ranking #16,170 out of 1,190,026 Shopify stores we track. This Supplements Health & Wellness store attracts 654.5K visits per year with estimated revenue of $15.6K - $31.2K/mo. It offers 1.2K products at an average price of ZAR 597.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.6K - $31.2K/mo
Est. Traffic/mo
54.5K
Products
1.2K
Top Market
ZA (88%)
Top Channel
organic (40%)
Est. Ad Spend/mo
$263

Store Intelligence Summary

Traffic breakdown: organic 40%, paid 22%, direct 19%, referral 1%.

Product pricing: Average price of ZAR 597 (range: ZAR 179 – ZAR 1,699) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $263/mo in paid search ($3.2K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: ZA (88%), US (5%), IN (4%).

Best-selling product: Pjur Aqua - Water-Based Lubricant 100 ml (ZAR 329). Other top sellers include Pjur Med Clean Spray 100 ml, Wonderlust Harmony - Rabbit Vibrator, GoGirl Clitoral Stimulation Spray.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$19.4M/mo
Total Stores
6,401
Avg Revenue
$3K/mo
Top 10% Threshold
$56K/mo

Competition Breakdown

33%
37%
19%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $19M/month across 6,401 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Supplements stores earn $56K+/month
  • This store outperforms 95% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 390 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
15.4%
Pages/Visit
7.6
Avg. Time on Site
1m 11s
Avg. Product Price
ZAR 597

≈ $33 USD

Range: ZAR 179 - ZAR 1,699

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance75/100
Marketing Efficiency27/100

Traffic Sources

organic39.6%
paid21.7%
direct18.8%
referral1.2%
social0.2%

Marketing & Ad Spend

Monthly Ad Spend

$263

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bathmateEasy6K$1.87$10.9K
matildasEasy900$0.94$14
adult toy shop400$0.90$926
adult toys online270$1.34$314
naked silk220$0.01-

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
87.9%
🇺🇸United States
5.5%
🇮🇳India
3.6%
🇿🇼Zimbabwe
3.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Matildas Lifestyle

Is Matildas Lifestyle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Matildas Lifestyle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Matildas Lifestyle safe to buy from? Is it a scam?

We don't have Trustpilot review data for Matildas Lifestyle. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Matildas Lifestyle's EcomScout rating and what does it mean?

Matildas Lifestyle has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Matildas Lifestyle generate?

Matildas Lifestyle receives approximately 654.5K visits per year with estimated monthly revenue of $15.6K - $31.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Matildas Lifestyle use?

We detected 7 Shopify apps on Matildas Lifestyle, including Pre-Order, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Matildas Lifestyle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Matildas Lifestyle Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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