Traffic breakdown: organic 32%, direct 22%, social 10%, paid 8%.
Product pricing: Average price of $6 (range: $6 – $7). Budget-friendly positioning targeting volume sales.
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Top markets: US (100%).
Best-selling product: Toast Panda Plush Keychain ($5.50). Other top sellers include Toast Capybara Plush Keychain, Toast Pink Plush Keychain, Pink Plush Blue Hat Keychain.
How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.