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MISSHA US

misshaus.com

MISSHA offers quality and affordable Korean beauty products, both skincare and makeup. Find BB creams, cushions, essences, serums, and more. Sign up for exclusive offers and sales and join our rewards program. Free shipping on orders over $60.

48/100
EcomScout Rating
Rank #10,421 of 120,075
Products
123
Category Rank
#1640
in Skincare

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.8%
Pages/Visit
3.3
Avg. Time on Site
49s
Avg. Product Price
$33

Range: $4 - $103

Rating Breakdown

Business Quality76/100
Traffic Growth50/100
Revenue Performance44/100
Marketing Efficiency43/100
Trustpilot40/100

Traffic Sources

Direct45.6%
Search44.3%
Referrals4.7%
Social4.0%
Paid Referrals1.1%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$905

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Trustpilot Rating

2.1

25 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.7%
🇰🇷South Korea
4.3%
🇧🇷Brazil
3.6%
🇦🇺Australia
3.5%
🇬🇧United Kingdom
2.6%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

missha bb creammisshamissha perfect cover bb creammissha m perfect cover bb creammissha sunscreen

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channelTikTok

Reviews

Yotpo Reviews & UGCYotpo

CDN

AWS CloudFront

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

80
$20.00+81%
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

78
$36.00+42%
grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

76
$17.95+14%
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

69
$9.62
See all trending Skincare products

Frequently Asked Questions About MISSHA US

Is MISSHA US a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, MISSHA US is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is MISSHA US safe to buy from? Is it a scam?

MISSHA US has a Trustpilot rating of 2.1/5 based on 25 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (48/100).

What is MISSHA US's EcomScout rating and what does it mean?

MISSHA US has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does MISSHA US generate?

MISSHA US receives approximately 749.5K visits per year with estimated monthly revenue of $22.6K - $52.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does MISSHA US use?

We detected 1 Shopify apps on MISSHA US, including Klaviyo Reviews. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against MISSHA US. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

MISSHA US Shopify store analysis • SkincareBeauty & Personal Care • Likely Dropshipper • Rating: B+

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