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PURESEOUL

pureseoul.co.uk

The UK’s leading and largest K-beauty Specialists since 2019. Shop over 2000 products across skincare, makeup, haircare and more! 2–3 day UK delivery, free shipping over £30.

63/100
EcomScout Rating
Rank #2,516 of 120,110
Products
988
Category Rank
#54
in Skincare

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.4%
Pages/Visit
3.9
Avg. Time on Site
1m 42s
Avg. Product Price
$17

Range: $1 - $78

Rating Breakdown

Trustpilot100/100
Business Quality76/100
Traffic Growth60/100
Revenue Performance57/100
Marketing Efficiency33/100

Traffic Sources

Search55.9%
Direct36.8%
Referrals4.4%
Social2.1%
Paid Referrals0.7%
Mail0.1%

Trustpilot Rating

4.4

11,186 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
70.0%
🇳🇬Nigeria
2.7%
🇺🇸United States
1.9%
🌍KH
1.9%
🇳🇱Netherlands
1.4%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

pureseoulilso super melting sebum softenerpuresoulpureseoul ukkorean skincare

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

CDN

jsDelivr

Sales Channels

ShopBuy Button channel

Reviews

TrustpilotTrustpilotJudge.me Product ReviewsJudge.me

Email Marketing

PrivyPrivyKlaviyo: Email Marketing & SMSKlaviyo

Loyalty

Smile.ioSmile.ioSmile.io Rewards & LoyaltyLoyaltyLion

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

Glow Recipe Watermelon Niacinamide Dew Drops, Travel Size, Korean Niacinamide Serum Drops, Hydrating Face Serum + Primer & Liquid Highlighter, Hyaluronic Acid, Dewy Glow (15ml)

80
$20.00+81%
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)

78
$36.00+42%
grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women, Bachelorette Party Favors (Purple, 24 Pairs)

76
$17.95+14%
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration

69
$9.62
See all trending Skincare products

Frequently Asked Questions About PURESEOUL

Is PURESEOUL a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, PURESEOUL is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is PURESEOUL safe to buy from? Is it a scam?

PURESEOUL has a Trustpilot rating of 4.4/5 based on 11,186 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is PURESEOUL's EcomScout rating and what does it mean?

PURESEOUL has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does PURESEOUL generate?

PURESEOUL receives approximately 4.1M visits per year with estimated monthly revenue of $119.2K - $278.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does PURESEOUL use?

We detected 3 Shopify apps on PURESEOUL, including Advanced Predictive Search, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Expanse - Main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against PURESEOUL. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

PURESEOUL Shopify store analysis • SkincareBeauty & Personal Care • Likely Dropshipper • Rating: S

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