Mustela
mustela.com.trMustela receives an EcomScout Rating of S (60/100), ranking #18,130 out of 1,125,961 Shopify stores we track. This Supplements Health & Wellness store attracts 638.2K visits per year with estimated revenue of $8.6K - $17.1K/mo. It offers 71 products at an average price of TRY 1,280.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 58%, direct 16%, paid 8%, referral 1%.
Product pricing: Average price of TRY 1,280 (range: TRY 425 – TRY 5,000) — ≈ $40 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $37/mo in paid search ($444/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: TR (82%), DE (6%), NL (4%).
Best-selling product: Avokado Yağı İçeren Bebek Masaj Yağı (TRY 699.90). Other top sellers include Musti Bebek ve Çocuk Kokusu, Rahatlatıcı Balsam, Organik Sertifikalı Göğüs Ucu Kremi.
Supplements Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplements market generates $19M/month across 6,372 stores
- •6% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Supplements stores earn $56K+/month
- •This store outperforms 95% of Supplements competitors
- •Low average order value ($0) — consider bundling or upsells
- •386 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Supplements
Best Selling Products
#1Avokado Yağı İçeren Bebek Masaj Yağı
TRY 699.90≈ $22
#2Musti Bebek ve Çocuk Kokusu
TRY 1,399.90≈ $43
#3Rahatlatıcı Balsam
TRY 529.90≈ $16
#4Organik Sertifikalı Göğüs Ucu Kremi
TRY 829.90≈ $26
#5Çok Amaçlı Temel Bakım Losyonu
TRY 1,999.90≈ $62
#6Çatlak Önleyici Krem- Anne Adayları ve Yeni Anneler İçin (Parfümsüz)
TRY 1,699.90≈ $53
#7Organik Sertifikalı Çatlak Önleyici Yağ
TRY 1,299.90≈ $40
#8Stelatopia Temizleme Yağı
TRY 1,299.90≈ $40
#9Şampuan ve Vücut Temizleme Barı
TRY 549.90≈ $17
#10Anne Bebek Bakım Çantası
TRY 4,999.90≈ $155
≈ $40 USD
Range: TRY 425 - TRY 5,000
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$37
Google Ads estimate
Yearly Ad Budget
$444
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| buy dermovate cream | 80 | $0.24 | - |
| cortizone 10 intensive healing eczema lotionEasy | 44 | - | - |
| what to put on baby eczema face | 12 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About Mustela
Is Mustela a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Mustela is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Mustela safe to buy from? Is it a scam?
We don't have Trustpilot review data for Mustela. However, our EcomScout rating is S (60/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Mustela's EcomScout rating and what does it mean?
Mustela has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Mustela generate?
Mustela receives approximately 638.2K visits per year with estimated monthly revenue of $8.6K - $17.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Mustela use?
We detected 7 Shopify apps on Mustela, including Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplements store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Mustela. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.