Traffic breakdown: SearchOrganic 32%, Direct 22%, SearchPaid 8%, DisplayAds 8%.
Top markets: US (100%).
Best-selling product: ShowerHead Filters (10 Count) ($11.99). Other top sellers include Replacement Filter for BalimoPet Cat Water Fountain, 6 Set Replacement Filters & Sponges for 135 fl oz, Bath Filter for Tub Faucet.
How is the EcomScout Rating calculated? The C+ grade (27/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.