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NABLA Cosmetics

nablacosmetics.com
59/100
EcomScout

NABLA Cosmetics receives an EcomScout Rating of A+ (59/100), ranking #11,134 out of 888,461 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 1.7M visits per year with estimated revenue of $68.0K - $132.3K/mo. It offers 91 products at an average price of €21.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$68.0K - $132.3K/mo
Est. Traffic/mo
141.5K
Products
91
Top Market
IT (65%)
Top Channel
organic (32%)
Trustpilot
2.3/5 (120)

Store Intelligence Summary

Traffic breakdown: organic 32%, paid 25%, direct 21%, social 12%.

Product pricing: Average price of €21 (range: €7 – €32) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $719/mo in paid search ($8.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.3/5 based on 120 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (65%), US (14%), ES (4%).

Best-selling product: Lip Candy Oil (€23). Other top sellers include Re-Generation Concealer, Liberty X Mono, Liberty X Palette.

How is the EcomScout Rating calculated? The A+ grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.9M/mo
Total Stores
1,232
Avg Revenue
$2K/mo
Top 10% Threshold
$31K/mo

Competition Breakdown

43%
35%
15%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $2M/month across 1,232 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $31K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
  • 51 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.4%
Pages/Visit
4.0
Avg. Time on Site
2m 2s
Avg. Product Price
€21

≈ $22 USD

Range: €7 - €32

Rating Breakdown

Traffic Growth85/100
Business Quality76/100
Revenue Performance54/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

organic31.8%
paid24.5%
direct20.8%
social11.9%
referral2.8%

Marketing & Ad Spend

Monthly Ad Spend

$719

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
nabla7K$0.30$11
nabla cosmeticsEasy2K--
estee lauder lipstickEasy1K$2.83$1.5K
cream foundationEasy480$5.88$816
the brow shopEasy230--

Trustpilot Rating

2.3

120 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
64.6%
🇺🇸United States
14.0%
🇪🇸Spain
4.0%
🇬🇧United Kingdom
2.9%
🇵🇹Portugal
2.8%

Analysis

Strengths

  • Excellent traffic and growth metrics

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About NABLA Cosmetics

Is NABLA Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NABLA Cosmetics is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is NABLA Cosmetics safe to buy from? Is it a scam?

NABLA Cosmetics has a Trustpilot rating of 2.3/5 based on 120 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).

What is NABLA Cosmetics's EcomScout rating and what does it mean?

NABLA Cosmetics has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NABLA Cosmetics generate?

NABLA Cosmetics receives approximately 1.7M visits per year with estimated monthly revenue of $68.0K - $132.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NABLA Cosmetics use?

We detected 16 Shopify apps on NABLA Cosmetics, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NABLA Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NABLA Cosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Likely Dropshipper • Rating: A+

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