Traffic breakdown: SearchOrganic 32%, Direct 22%, SearchPaid 8%, DisplayAds 8%.
Product pricing: Average price of $33. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $33/mo in paid search ($396/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Triple Black Silver Chain Necklace ($19). Other top sellers include Labradorite Gold and Silver Layer Necklace, Blue Gold Short Necklace, Rutilated Agate and Blue Stone Pendant Necklace.
How is the EcomScout Rating calculated? The C+ grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.