Naylors
naylors.comNaylors receives an EcomScout Rating of S (77/100), ranking #623 out of 996,692 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 1.2M visits per year with estimated revenue of $316.4K - $632.9K/mo. It offers 2.5K+ products at an average price of £116.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 37%, paid 21%, direct 14%, referral 8%.
Product pricing: Average price of £116 (range: £14 – £325) — ≈ $147 USD. Positioned in the premium segment.
Ad spend: Estimated $43/mo in paid search ($516/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 2,902 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (76%), US (10%), DE (4%).
Best-selling product: Camino® 50 Carryall Tote Bag (£180). Other top sellers include Fleece Bandages, Tempest Original Zeb-Tek Fly Combo Rug Zebra Print, Men’s Skala 32 Hiking Backpack.
Specialty Foods Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Specialty Foods market generates $30M/month across 10,858 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Specialty Foods stores earn $45K+/month
- •This store outperforms 94% of Specialty Foods competitors
- •Low average order value ($0) — consider bundling or upsells
- •556 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Specialty Foods
Best Selling Products
#1Camino® 50 Carryall Tote Bag
£180≈ $229
#2Fleece Bandages
£13.50≈ $17
#3Tempest Original Zeb-Tek Fly Combo Rug Zebra Print
£42≈ $53
#4Men’s Skala 32 Hiking Backpack
£275≈ $349
#5Rambler® Jr 12 oz (355ml) Kids' Bottle with Colour-Matched Straw Cap
£28≈ $36
#6Rambler® 18 oz (532 ml) Bottle With Colour-Matched Straw Cap
£32≈ $41
#7Rambler® 20 oz (591ml) Tumbler with MagSlider™ Lid
£30≈ $38
#8Rambler® 20 oz (591 ml) Stackable Cup With MagSlider™ Lid
£25≈ $32
#9Tundra® 45 Cool Box
£325≈ $413
#10Camino® 35 Carryall Tote Bag
£160≈ $203
≈ $147 USD
Range: £14 - £325
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$43
Google Ads estimate
Yearly Ad Budget
$516
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| naylorsEasy | 90 | - | - |
| snaffle bits explained | 40 | - | - |
Trustpilot Rating
2,902 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About Naylors
Is Naylors a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Naylors is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Naylors safe to buy from? Is it a scam?
Naylors has a Trustpilot rating of 4.6/5 based on 2,902 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (77/100).
What is Naylors's EcomScout rating and what does it mean?
Naylors has an EcomScout rating of S (77/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Naylors generate?
Naylors receives approximately 1.2M visits per year with estimated monthly revenue of $316.4K - $632.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Naylors use?
We detected 5 Shopify apps on Naylors, including Shop, Yotpo Reviews & UGC, Zendesk and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Specialty Foods store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Naylors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.