Back to Stores
NINI Organics homepage screenshot

NINI Organics

niniorganics.com
59/100
EcomScout

NINI Organics receives an EcomScout Rating of S (59/100), ranking #20,499 out of 1,125,961 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 152.2K visits per year with estimated revenue of $25.6K - $49.7K/mo. It offers 36 products at an average price of £71.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$25.6K - $49.7K/mo
Est. Traffic/mo
12.7K
Products
36
Top Market
GB (73%)
Top Channel
organic (45%)
Trustpilot
4.9/5 (273)

Store Intelligence Summary

Traffic breakdown: organic 45%, paid 30%, referral 17%, direct 4%.

Product pricing: Average price of £71 (range: £10 – £149) — ≈ $90 USD. Mid-range pricing strategy.

Ad spend: Estimated $7/mo in paid search ($84/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 273 reviews. Excellent reputation — customers rate this store highly.

Top markets: GB (73%), US (27%).

Best-selling product: The NINI Experience - Our best sellers in one bag. (£89). Other top sellers include Oatopia: Cream Cleanser, Detox Foam: Pore Purifying Cleanser, Halo: Cleansing Oil Elixir.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
82.1%
Pages/Visit
1.4
Avg. Time on Site
14s
Avg. Product Price
£71

≈ $90 USD

Range: £10 - £149

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

organic44.8%
paid30.2%
referral16.7%
direct4.2%
social4.1%

Marketing & Ad Spend

Monthly Ad Spend

$7

Google Ads estimate

Yearly Ad Budget

$84

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
skincare uk400$1.07-
niks skinEasy44--

Trustpilot Rating

4.9

273 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
73.4%
🇺🇸United States
26.6%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
See all trending Skincare products

Frequently Asked Questions About NINI Organics

Is NINI Organics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NINI Organics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NINI Organics safe to buy from? Is it a scam?

NINI Organics has a Trustpilot rating of 4.9/5 based on 273 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is NINI Organics's EcomScout rating and what does it mean?

NINI Organics has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NINI Organics generate?

NINI Organics receives approximately 152.2K visits per year with estimated monthly revenue of $25.6K - $49.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NINI Organics use?

We detected 6 Shopify apps on NINI Organics, including Pre-Order, Shop, Trustpilot and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NINI Organics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NINI Organics Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

Last updated: