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ninnico.com

ninnico.com
46/100
EcomScout

ninnico.com receives an EcomScout Rating of B+ (46/100), ranking #29,331 out of 527,815 Shopify stores we track. This Baby Clothing Parenting store attracts 1.1M visits per year with estimated revenue of $34.5K - $77.7K/mo. It offers 50 products at an average price of $19.

Store descriptionPatented pacifier that baby latches onto like breast. Twice as soft, no more nipple confusion, giving you a break while Ninni does the rest.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$34.5K - $77.7K/mo
Est. Traffic/mo
87.7K
Products
50
Top Market
US (86%)
Top Channel
SearchOrganic (38%)
Est. Ad Spend/mo
$123

Store Intelligence Summary

Traffic breakdown: SearchOrganic 38%, SearchPaid 20%, Direct 14%, DisplayAds 10%.

Product pricing: Average price of $19 (range: $14 – $46). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $123/mo in paid search ($1.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (86%), AU (5%), IN (2%).

Best-selling product: Ninni Pacifier Oatmeal 1 Pack ($13.99). Other top sellers include Ninni Pacifier Blueberry 1 Pack, Ninni Pacifier Petal Pink 1 Pack, Ninni Pacifier Plum 1 Pack.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$4.4M/mo
Total Stores
563
Avg Revenue
$8K/mo
Top 10% Threshold
$87K/mo

Competition Breakdown

18%
37%
28%
8%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Clothing market generates $4M/month across 563 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Baby Clothing stores earn $87K+/month
  • This store outperforms 91% of Baby Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
38.1%
Pages/Visit
5.5
Avg. Time on Site
2m 9s
Avg. Product Price
$19

Range: $14 - $46

Rating Breakdown

Business Quality75/100
Traffic Growth60/100
Revenue Performance52/100
Marketing Efficiency36/100

Traffic Sources

SearchOrganic37.7%
SearchPaid19.9%
Direct14.4%
DisplayAds10.4%
Referrals9.9%
Mail5.0%
SocialOrganic1.2%
Affiliate0.9%
SocialPaid0.5%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$123

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
latch pacifierEasy320--
ninniEasy270--
ninnie180--
pacifier like breastEasy55$0.52-
breastfed pacifier55$0.91-

Top Countries

🇺🇸United States
85.8%
🇦🇺Australia
5.3%
🇮🇳India
2.2%
🇨🇦Canada
2.1%
🇳🇱Netherlands
1.3%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

ninni pacifierninni co pacifierninni coninny pacifierpacifiers for babies with tongue tie

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

CDN

AWS CloudFrontjsDelivr

Email Marketing

PrivyPrivyKlaviyo: Email Marketing & SMSKlaviyo

Social Proof

PrivyEssential Countdown Timer Bar

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Frequently Asked Questions About ninnico.com

Is ninnico.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ninnico.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is ninnico.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for ninnico.com. However, our EcomScout rating is B+ (46/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is ninnico.com's EcomScout rating and what does it mean?

ninnico.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does ninnico.com generate?

ninnico.com receives approximately 1.1M visits per year with estimated monthly revenue of $34.5K - $77.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ninnico.com use?

We detected 3 Shopify apps on ninnico.com, including Consentmo GDPR Compliance, Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "[PRODUCTION]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ninnico.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ninnico.com Shopify store analysis • Baby ClothingParenting • Likely Dropshipper • Rating: B+

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