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NuBest homepage screenshot
67/100
EcomScout

NuBest receives an EcomScout Rating of S (67/100), ranking #1,676 out of 138,548 Shopify stores we track. This Wellness Healthcare store attracts 688.6K visits per year with estimated revenue of $121.4K - $283.3K/mo. It offers 78 products at an average price of $48.

Store descriptionNuBest® serves customers in 118 countries, offering high-quality, all-natural supplements to enhance energy, health, and well-being.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$121.4K - $283.3K/mo
Est. Traffic/mo
57.4K
Products
78
Top Market
US (37%)
Top Channel
Search (63%)
Trustpilot
4.7/5 (46)

Store Intelligence Summary

Traffic breakdown: Search 63%, Direct 21%, Mail 5%, Paid Referrals 5%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $48 (range: $3 – $130). Mid-range pricing strategy.

Ad spend: Estimated $4.7K/mo in paid search ($56.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 46 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (37%), VN (9%), IN (8%).

Best-selling product: NuBest Multi Collagen Peptides ($39.99). Other top sellers include NuBest Tall 10+ - Powerful Growth Support for Teens - 60 Capsules, NuBest Women’s Multi - Women’s Vitality & Well-Being, 60 Vegan Capsules, Men's Multi, Men Xtra, Energy, Immunity & Health Boost, 60 Vegan Capsules.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$53.9M/mo
Total Stores
2,068
Avg Revenue
$26K/mo
Top 10% Threshold
$263K/mo

Competition Breakdown

26%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,068 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $263K+/month
  • This store outperforms 90% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 540 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.8%
Pages/Visit
1.9
Avg. Time on Site
56s
Avg. Product Price
$48

Range: $3 - $130

Rating Breakdown

Trustpilot80/100
Business Quality75/100
Revenue Performance73/100
Marketing Efficiency53/100
Traffic Growth50/100

Traffic Sources

Search63.2%
Direct20.9%
Mail5.0%
Paid Referrals4.7%
Social4.0%
Referrals2.3%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$56K

Projected annually

Trustpilot Rating

4.7

46 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
37.4%
🇻🇳Vietnam
8.6%
🇮🇳India
8.1%
🇦🇺Australia
4.6%
🇩🇪Germany
4.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

growth spurt after playing volleyball redditnubestskin brightening supplementssupplements good for skinnubest tall

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

E-commerce Platform

Shopify

Payment

Shopify Payments

Sales Channels

Shop

Advertising

Snapchat Pixel

Customer Support

Gorgias

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

70
$8.68+7%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

69
$9.99+21%
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

69
$9.95+24%
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

68
$7.47+7%
See all trending Wellness products

Frequently Asked Questions About NuBest

Is NuBest a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NuBest is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is NuBest safe to buy from? Is it a scam?

NuBest has a Trustpilot rating of 4.7/5 based on 46 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is NuBest's EcomScout rating and what does it mean?

NuBest has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NuBest generate?

NuBest receives approximately 688.6K visits per year with estimated monthly revenue of $121.4K - $283.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NuBest use?

We detected 3 Shopify apps on NuBest, including Klaviyo Reviews, Judge.me Ali Reviews Importer, Consentmo GDPR Compliance. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NuBest. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NuBest Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: S

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